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People with 20K plus in website traffic, what’s responsible for most of your conversions? (alien.top)

submitted 2 years ago by kristijonasu@alien.top to c/entrepreneur@indiehackers.space

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What part of your funnel is responsible for creating the most leads? Trying to figure out how SignalZen stacks up.

Sidebar on Blog posts?
Lead magnet (including free-trials) on the homepage?
Exit popup?
Add to cart?
Website chat widget like SignalZen or others?
Other?

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[–] jerredk@alien.top 1 points 2 years ago (1 children)

We pretty much just launched our startup (waitlist) and we published a full free ebook (about 200 pages) on a very specific topic for our audience: Revenue Operations (given our product is boosting sales productivity). This has helped us to kick start traffic to our website, while definitely not yet 20K, we see steady 4-5K daily traffic from it (no ads, no social).

When I was working on my previous start up I did the same. It's very successful but cost a lot of research and time to create. In general it also helps when you have a popover to 'download' the book (4.6% conversion rate for us) + you can break down the book into multiple articles (SEO).

[–] StrategicFulcrum@alien.top 1 points 2 years ago

Any insight into how many of those book downloads it takes on average to land a sale? Just curious