this post was submitted on 15 Nov 2023
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Heavily agree. I feel like their branding is holding them back from much more appeal. The original logo was atrocious, and the new one isn’t much better, but the name itself sounds like a fake British sounding name that some company has slapped onto a fashion watch.
That said, I do love their new Twelve.
Very much this. The brand name automatically makes it sound like a Daniel Wellington clone to me. I’ve mentioned hating the name but liking their designs before and got downvoted for it. The twelve, bel canto, and new moonphase are really good looking pieces.
The person Christopher Ward was a cofounder of the company Christopher Ward. They went with that name for the company because they wanted an Anglo sounding name. The person Christopher Ward has since left the company Christopher Ward.🤪