this post was submitted on 15 Nov 2023
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I hate Cristopher Wards branding. I know it’s not but it sounds like a fashion brand name similar to Michael Kors or Steve Madden. That’s my two cents
I hate the constant mentions of CW on Reddit.
If you solely got your knowledge from /r/watches you would think CW is one of the biggest brands out there and not a microbrand with an identity crisis that heavily “borrows” from more prestigious brands.
People say they are a good value for the money but I don’t see it. Why would you want to spend $1k+ on a watch that is just trying to ride the coattails of an Omega and will probably change its logo 3 times before it ships?
So, if you saw when CW started. A rich guy and his friends said "how come someone doesn't make an affordable, high-quality watch?" Thus begat The CW brand. As a lark for a rich guy.
Fast forward to now. They still use cheap clone movements - maybe some SW200's for stupid prices - but offer ZERO value.......when that was supposedly their mission.
They are now an expensive watch....with no meaningful history, accomplishments, recognition, or unique designs (or quality). Maybe. Just maybe, try to achieve those things before asking the same price as tried and tested brands.
Most designs are 99% "homage" and bracelets are still cheap feeling pin (not screw) units. TBH Even if they were screws, they'd still feel cheap.