this post was submitted on 23 Apr 2026
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Science Memes

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submitted 16 hours ago* (last edited 16 hours ago) by fossilesque@mander.xyz to c/science_memes@mander.xyz
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[–] inlandempire@jlai.lu 32 points 14 hours ago* (last edited 14 hours ago) (2 children)

Fun fact FutureBrand used sat photos of the Amazon river to build the logo for the new tourism brand for Brazil

https://www.futurebrand.com/our-work/amazonia

Partnering with RAI (Integrated Amazon Routes) and Embratur (the Brazilian Agency for International Tourism Promotion), FutureBrand set out to evolve the Brazilian Legal Amazon into Amazônia: a unified, globally recognised and sustainably driven destination brand. One that could honour the distinct identities of its 28 million inhabitants while presenting a powerful, shared vision to the world and unlocking long‑term economic and cultural value.

[–] ShinkanTrain@lemmy.ml 34 points 13 hours ago* (last edited 13 hours ago)

Here's the logo with the satellite images. Each letter is in a different state for inclusivity but also because of how gigantic the river system is

And here's some illustrations

[–] Zombie@feddit.uk 9 points 12 hours ago

Partnering with RAI (Integrated Amazon Routes) and Embratur (the Brazilian Agency for International Tourism Promotion), FutureBrand set out to evolve the Brazilian Legal Amazon into Amazônia: a unified, globally recognised and ~~sustainably~~ money driven destination brand. One that could ~~honour~~ exploit the distinct identities of its 28 million inhabitants while presenting a ~~powerful~~ greedy, ~~shared~~ shareholder vision to the world and unlocking ~~long‑term~~ short-term economic ~~and cultural~~ value.

FTFY

There's nothing sustainable about large scale international tourism. Nor of Brazil's mass deforestation of Amazonia.