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What kind of consumer would be won over by smaller sizes? Savvy consumers know the best deals usually come from the larger sizes, which tend to have a lower price by weight. Or are they seriously trying to frame shrinkflation as somehow being for a customer's benefit?
In the age of MBAs, I would bet on that 9 times out of 10.
Yeah they are attempting to frame it that way. Here'd the logic in their muddled heads.
"We've increased the price of a 250g pack to £2 and people have stopped buying, so we'll reduce the price to £1.50"
"Yeah but you reduced the size to 100g"
"But the price !!!" Waves hands confusedly.
"Well, at least you'll have a side dish to eat shit with"