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How do you succeed in marketing? (alien.top)

submitted 11 months ago by awhdfuwhrbfei@alien.top to c/sideproject@indiehackers.space

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Besides the obvious choice of hiring a professional marketer or an agency,

I can see three potential methods:

Firstly, copying a successful marketing strategy from a similar business after analysis of its social media accs and roadmap.

Secondly, DIY approach and testing multiple strategies until finding one that works.

Thirdly, leveraging AI tools like ChatGPT, Bard, or Perplexity to fill in templates.

Additionally, a fourth option involves using MarketOwl to generate a preliminary strategy and then refining it further with other tools or by incorporating insights from close competitors.

Are there any other effective tips or advice for creating marketing strategies?

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[–] itswilso@alien.top 1 points 11 months ago

i come from a product background - so new to this space too.

rob walling has some amazing content on this: https://www.youtube.com/watch?app=desktop&v=BgC-yiNYsR4

couple things we've done for lowercase.club:

post to directories / communities
content (pick 1-2 channels MAX - this is X + LinkedIn for us) - focus on the solution aware and product aware segments of your niche.
direct messaging (in a non-annoying way) - this is great for your first few customers / beta users for social proof.
and reddit.