this post was submitted on 09 May 2026
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Fediverse doesn't (as of yet) have a monetization path because of it's "self hosted" structure - I put it in quotes because most people use large instances, but anyone can spin up their own and federate.
The big risk with this is that if it reaches a critical mass where advertisers see potential for profit, the mechanism that would be most convenient, especially with LLMs, is bots.
Say Toyota wants to promote their new car. They contract an advertising agency, who spins up a few dozen LLM agents trained on Lemmy data and instructions to talk up the latest new car. It might make posts, or just comments, but in all cases it will eventually promote that product.
All that for the cost of a few tokens, and the only giveaway would be the "AI phrasing", if anyone catches it.
That's already happening. Bots are posting from open instances, and malicious instances are manipulating votes.
The best solution I see is allowlisting servers you want to federate with.