this post was submitted on 18 Nov 2023
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Why did Logitech buy Jaybird and then killed the brand? (alien.top)
submitted 1 year ago by Repulsive-Toe-8826@alien.top to c/headphones@hi-fi.community
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Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they're not even using it to compete with Jabra and the likes. Just why?

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[–] Reasonable-Series-78@alien.top 1 points 1 year ago

In mergers and acquisitions this happens quite a bit to smaller companies. Logitech may have wanted some technology from the company. Could've been something we don't even know about. Maybe even their production facility.

Who knows, but once aquired Jaybird now has Logitech as a boss to answer to. They may have certain numbers they are expected to meet. Or some kind of deadline on a release. When they fail to meet the new expectations is when you see the small company disappear. Unfortunately a lot of what might make a smaller company good or liked just doesn't fit in with giant corporate machines like Logitech.