this post was submitted on 15 Jun 2026
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Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games (www.eurogamer.net)
submitted 14 hours ago by Innerworld@lemmy.world to c/games@lemmy.world
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[–] grue@lemmy.world 12 points 8 hours ago (2 children)

When did that happen?

[–] atrielienz@lemmy.world 1 points 48 minutes ago* (last edited 27 minutes ago)

So we sort of did but not for the reasons you'd think. Not for the reasons I thought at least.

Specifically there used to be a time when there was ad placement in movies and tv literally all the time. But more often than not now a days this doesn't happen that way because companies that have trade marked logos or symbols don't want to allow their products to be used without getting paid a licensing fee and companies that would use this kind of product placement don't want to pay the licensing fee which is why in the late 80's and early 90's there was a rise in blurring logos and brand names in media. There's also the risk of certain licensing agreements not being legitimate for certain markets which can lead to blurring of the same type or it's newer counterpart which involves using stickers or off brand styling instead.

But also some other countries do ban it. China apparently instituted such a ban in 2011.

But anyway I got confused because around the same time there was a ban on certain products being allowed to advertise in movies and directly in tv shows (cigarettes/tabacco products, alcoholic beverage brands, guns etc). I was exhausted and wrong and that's on me.

[–] QuadratureSurfer@piefed.social 8 points 6 hours ago (1 children)

I'm also wondering the same thing. There are tons of product placement in movies.

The easy ones to spot are the car ones, since they always seem to have the manufacturer logo visible.

Wayne's World even had a not-so-subtle clip about it: https://www.youtube.com/watch?v=8lgLYGBbDNs

[–] atrielienz@lemmy.world 1 points 44 minutes ago

Yeah there is and you're correct that I was mistaken to some extent but I'm not going to rehash it here. There's a longer comment explaining that I made to the original user who responded to me that you can read if you're interested but it's... A lot.