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Also worth noting that the price of Apple TV should be compared to ad-free tiers of other streaming services, since they have no ad-supported tier.
(Prices per month in USD)
The same things are less in JP:
There's no HBO in Japan so that's out of the picture, also it's weird that Japanese Netflix is HALF of the US price. (That's because the yen is weak making it appear cheaper than it should). Also, why is ad free Amazon expensive in the US while in Japan that is closely priced the same as an onigiri for 400 yen at a konbini.
The "official" price of the ad-free tier is just US $4.99, but you also need an Amazon Prime subscription in the first place to be able to stream, so it's the combined price of the two.
In that regard, the cost could be brought down a little bit if you pay for Prime yearly (about $16.59 per month combined). But similar holds true for every other streaming service. There only appears to be annual savings for paying the base subscription yearly, no annual option for the ad-free option.
Edit: While looking further into it, I had seen that there may have been a $9/mo standalone subscription to Prime Video with no other Prime benefits, giving you a cost of $1 less than Apple TV if you paid for ad-free (back when that was $3), but that now appears to be fake news. They hiked ad-free and I can't find any page advertising the standalone subscription anymore.
The subsciption alone is ¥600 ($3.80) a month but with ad free, it's ¥990 ($6.15) which is like 30% CHEAPER than $19.98, it's crazy how the prices are different for literally the SAME THING. Annual subscription is ¥5900 ($36), so is the same subscription overpriced in the US for an entire year?
Everything is cheaper in Japan. Internet, phone service, subscriptions, food, rent. Embrace the lower cost of living while you have it.