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Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use | VGC
(www.videogameschronicle.com)
this post was submitted on 28 Jun 2026
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If you truly think AI is so great, why don't you want to disclose it?
He's only mad because Unreal Engine 6 is going all-in on AI development and he's realizing he just shot his company (and all other users of their engine) in the foot.
I also think it's mainly about their engine. They're a very big player and growing, because Unreal Engine is quite good, but the AI disclosure will make some competing engines look more attractive to developers.
Games made with UE5 are bloated, unoptimized monstrosities
Because what matters is what customers think - and many people hate AI.
If he's fully aware that consumers don't want it, maybe he should listen to them instead of whining that he's not allowed to lie. Because that's what he wants, he wants to just lie by not disclosing.
It’s an illusion of echochambers in Online not representative of real world.
The strong AI hate is the one that is mostly in online echo chambers, but the AI fatigue is something even normal people is starting to feel after having it shoved down their throat from multiple directions.
Well this is why Tim finds this practice irresponsible. I suspect he might have some inside knowledge about how this affects game developers and sales.