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It's extraordinarily irresponsible of dear Mr Sweeney to get out of bed every morning, and yet he sadly so often does.
Epic, like Bungie is an ugly shadow of its former glory. They’ll both be gone soon enough.
I can’t tell if this guy just constantly has bad takes and a shitty world view or if he knows saying controversial shit is what gets headlines. Maybe it’s both.
I think it's more just Tim Sweeney trying to be a "billionaire influencer". He has a lot of money and yes men surrounding him, so he believes everything he thinks must by that fact be the correct take.
If they don't want to be labeled, then don't use it?
Same applies for other stuff like Denuvo.
Epic ceo is master class in how not to attract paying consumer base.
"Company accused of putting sawdust in their baked goods furious at ingredient labelling standards; more at 11."
This dude can go eat a dick. We don't want your AI slop.
His argument makes no sense. What he is saying is that game devs will fall behind competition if they have to disclose AI use.. Which correctly implies that customers will not buy products in the AI category.. Which means clients don't want AI snuck into games. This means he would rather sell you games with AI against your consent than be transparent.
The problem he proposes only exists in his universe where AI is not disclosed versus on steam where those companies that use AI are now actually falling behind those that don't.
His argument hinges on the idea that consumers "discriminate against" games using AI-generated assets, which, of course, they do, and they should, because even if some of it is good, it's not worth digging through the trash to find it.
Of course Timmy also owns a game engine built on AI-generated assets so he has to play the victim card (again) even though he's only a victim of his own perpetually-stupid decisions.
Consumer choice really sucks when you've got a worse product.
You can't properly extract value from and exploit customers when somebody else is giving customers exactly what they want. How rude!
This is why Steam has a "monopoly" by technicality. Steam doesn't do anything to the competition, the competition just keeps making an objectively worse platform so bad that they end up killing themselves. Steam shouldn't have to be accountable for that, its not Gabe's fault the other CEOs are stupid.
I hear him, and will now assume anything they put out is ai generated. Don't even need the disclosure when they give themselves away by complaining so much.
So irresponsible to give their users information. Then they can make… informed decisions!!!! 😱
If you truly think AI is so great, why don't you want to disclose it?
He's only mad because Unreal Engine 6 is going all-in on AI development and he's realizing he just shot his company (and all other users of their engine) in the foot.
I also think it's mainly about their engine. They're a very big player and growing, because Unreal Engine is quite good, but the AI disclosure will make some competing engines look more attractive to developers.
because Unreal Engine is quite good
Games made with UE5 are bloated, unoptimized monstrosities
Because what matters is what customers think - and many people hate AI.
If he's fully aware that consumers don't want it, maybe he should listen to them instead of whining that he's not allowed to lie. Because that's what he wants, he wants to just lie by not disclosing.
It’s an illusion of echochambers in Online not representative of real world.
The strong AI hate is the one that is mostly in online echo chambers, but the AI fatigue is something even normal people is starting to feel after having it shoved down their throat from multiple directions.
Well this is why Tim finds this practice irresponsible. I suspect he might have some inside knowledge about how this affects game developers and sales.
Steam really ought to learn their lessons, Tim is only trying to help. They're still crippled from their decision not to allow blockchain games while Epic used the opportunity to eat their lunch /s
I say it's irresponsible and petty to keep Alan Wake 2 an Epic Store exclusive.
Oh wow, didn't realize that! Now I feel justified in pirating it, thanks for the heads up!
Worse, Steam even makes games disclose if they’re…gulp “Single-Player”.
What self-respecting gamer would play games designed for a single player? That just marks someone as antisocial. Or poor. It’s really mean to studios to have to disclose info like that about the content of their game.
And god help those publishers if you had to disclose the use of a third party DRM like Denuvo on the store page!
He sounds like a big complainer.
The problem is how to define "use AI"
And as there is no sure way to detect if something is AI made or not well. Only bad quality will eventually be a clue. But humans can make bad stuff too. Guess will have to pay more attention to quality.
I feel like that's the question, not if it was used as a binary flag.
Consumers want to know, so it's probably a good idea to tell them.
But there's a gradient. AI generated art assets aren't the same as AI generated concept art, which isn't the same as AI generated code, which isn't the same as AI code completion. If you include the AI search results everyone is adding you'd be hard pressed to find something that didn't use AI in a sense now.
What I care about is if your stuff is some generated slop code that will crash mid game and no one will ever be able to fix it. That any art that's supposed to catch my eye has human intention behind it, and not just random generation.
I don't want any AI that people feel the need to hide.
I should probably care more about filler assets, but I don't really. If it's the same to me if the creator handmade their grass texture or found a random one online, I'm kinda indifferent about if it's AI.
Steam's system has the binary flag, and then gives space for developers to explain in their own words how AI generated code was used in the process, (IE: Arc Raiders mentioning its use for physics simulations, COD giving a more generic "used throughout development" line). There will be plenty of people who will see "AI content included" and will stop reading the store page after that, and that is their decision. For people who read the explanation, they can get a better idea of what kind of usage they are dealing with, and decide if it's still worth buying the game.
Absolutely 100% the correct take as far as I can see. Just need to get that information on a form to fill out like a drop down under the "used AI" tag.
AHAHAHA!!!!
HAHAHAHAHA!!!!
....lol
Guess who's using AI and ashamed of it?
Their initials are E.G.