this post was submitted on 26 Sep 2024
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The move embodies how ads are a growing and virtually inescapable part of the TV-viewing experience—even when you're not watching anything.

As you might have expected, LG didn’t make a big, splashy announcement to consumers or LG TV owners about this new ad format. Instead, and ostensibly strategically, the September 5 announcement was made to advertisers. LG appears to know that screensaver ads aren't a feature that excites users. Still, it and many other TV makers are happy to shove ads into the software of already-purchased devices.

LG TV owners may have already spotted the ads or learned about them via FlatpanelsHD, which today reported seeing a full-screen ad on the screensaver for LG's latest flagship TV, the G4. “The ad appeared before the conventional screensaver kicks in," per the website, “and was localized to the region the TV was set to.”

LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs' settings. Still, the introduction of ads during a screensaver, shown during a pause in TV viewing that some TVs use as an opportunity to show art or personal photos that amplify the space, illustrates the high priority that ad dollars and tracking have among today’s TVs—even new top-of-the-line ones.

The addition of screensaver ads that users can disable may sound like a comparatively smaller disruption as far as TV operating system (OS) ads go. But the incorporation of new ad formats into TV OSes' various nooks and crannies is a slippery slope. Some TV brands are even centered more on ads than selling hardware. Unfortunately, it’s up to OS operators and TV OEMs to decide where the line is, including for already-purchased TVs. User and advertiser interests don’t always align, making TV streaming platforms without third-party ads, such as Apple TV, increasingly scarce gems.

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[–] simplejack@lemmy.world 96 points 2 weeks ago (5 children)

Oh the irony. The site reporting LG’s ads wants people to remove ad blockers.

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[–] h54@programming.dev 63 points 2 weeks ago (15 children)

Not only do I use pi-hole, my so called smart TV never connects to the Internet in my household. Hell, I don't buy any smart devices period.

[–] tomkatt@lemmy.world 11 points 2 weeks ago

I don’t use pi-hole currently, but have managed access via my router. My LG C1 has been locked down to LAN access only for a long time.

It’s kinds great this way. Since it has an IP it doesn’t give me any bullshit about network, but no traffic escapes the home network.

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[–] 5oap10116@lemmy.world 47 points 2 weeks ago (1 children)
[–] elrik@lemmy.world 6 points 2 weeks ago (1 children)

This is giving me 1998 MS Publisher vibes and I'm here for it.

[–] 5oap10116@lemmy.world 5 points 2 weeks ago (1 children)

Word art is in style now my man

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[–] normalexit@lemmy.world 46 points 2 weeks ago (4 children)

I was always torn over what TV brand to buy. This helps narrow it down further.

[–] sunzu2@thebrainbin.org 28 points 2 weeks ago (2 children)

They all will do within 2 years because fuck u peasants... Ain't the free market grand?

[–] cmnybo@discuss.tchncs.de 12 points 2 weeks ago (1 children)

There are some large computer monitors, depending on how big of a screen you want. There's no smart crap in those, just DisplayPort and HDMI inputs.

[–] sunzu2@thebrainbin.org 10 points 2 weeks ago (1 children)

Selection is an issue. Doubt they got large oled formats.

[–] reshuffle6655@lemmy.dbzer0.com 10 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

Depends on your definition of large; I've got an amazing 48" 4k 120hz OLED monitor that does no "smart" features.

Alienware does a 55" that I think is the largest available rn though I can't vouch for the inclusion or lack of ads or smart features.

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[–] normalexit@lemmy.world 10 points 2 weeks ago (2 children)

Thank you daddy capitalism.

I hope I can continue to make the smart TV dumb by never giving it network access. When that fails I'll have to hope the pihole handles some of it. The other fun option might be to put it on a VPN in the EU and hope that it enables some gdpr options.

Either way you're right, it's likely inevitable.

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[–] noxy@yiffit.net 5 points 2 weeks ago

To which remaining TV brands? They're all gonna do this kinda stuff.

[–] MrSpArkle@lemmy.ca 4 points 2 weeks ago

Unfortunately LG makes the best panels, and many other brands use LG panels(not as good as what LG puts in their own units).

The solution here is to buy their ad subsidized tv and never connect it to the internet.

[–] daddy32@lemmy.world 4 points 2 weeks ago

This narrows it bit too much, LGs were the one of few remaining beands.

[–] pandapoo@sh.itjust.works 22 points 2 weeks ago* (last edited 2 weeks ago)

I pirated for a long time, and even though I had(have) large media libraries and the home server capacity to manage everything just fine, I stopped.

Not sure when, or why, I'm guessing a service broke and I just said fuck it, I already have Prime+Netflix, and that was years ago at this point.

Netflix's password policy and Amazon showing adds had me spin them up again, and even migrate over to Jellyfin because Plex is just another enshitified privacy nightmare.

Which was a pleasant surprise, because the last I tried Jellyfin years ago, it was not worth the hassle. Also, Plex wasn't nearly as bad as it is now.

To swing this back around to this article, I'm betting eventually they'll force their TVs online by disabling features, capabilities, or even the device itself, if it's not phoning home.

[–] Cyberjin@lemmy.world 16 points 2 weeks ago (3 children)

Disconnect your TV from internet. They are slow & limited, have ads and a lot of data harvesting.

Get an Android device that faster and give you more control (not firestick etc.)

[–] quixotic120@lemmy.world 16 points 2 weeks ago (1 children)

As if android tv isn’t also loaded to hell with ads and reliant on streaming networks that basically all have increasingly obtrusive ads

Either only buy physical or pirate all of your media, set up a jellyfin server, set up a dns server that blocks ads (adguard, pihole) and point any device that can connect to the internet at it. Cancel all of your streaming subscriptions and use a coreelec box to watch your media from your jellyfin server. There are literally no other ways to not get obtrusive advertising.

If you have an lg webos tv like me you can keep it connected to the internet but root it, block updates in homebrew channel, install YouTube with adblocking and sponsor block, and then again make sure it’s getting dns from your ad block server. Add in custom rules for

us.ad.lgsmartad.com us.info.lgsmartad.com ngfts.lge.com lgad.cjpowercast.com edgesuite.net us.rdx2.lgtvsdp.com us.info.lgsmartad.com us.ibs.lgappstv.com us.lgtvsdp.com ad.lgappstv.com smartshare.lgtvsdp.com ibis.lgappstv.com us.ad.lgsmartad.com lgad.cjpowercast.com.edgesuite.net ngfts.lge.com yumenetworks.com smartclip.net smartclip.com

snu.lge.com su.lge.com lgtvonline.lge.com

These block ads and the last three block the update servers. The update blocking isn’t strictly necessary if you have rooted and blocked updates in homebrew channel but it will get rid of the annoying “new version” nag that pops up when you turn on the tv. You may have to clear caches on the tv

[–] Frostbeard@lemmy.world 4 points 2 weeks ago (1 children)

Any tips for a newbee where to start looking for learning to root a TV?

[–] quixotic120@lemmy.world 5 points 2 weeks ago

What kind of tv? For webos it’s potentially a bit complicated but also potentially stupid easy depending on which version of webos your tv has

https://www.webosbrew.org/rooting/

I would strongly suggest avoiding nvm even if it’s supported unless you’re very comfortable with hardware hacks. The others are all software and fairly easy to do if you’re capable with following instructions. The most recent, dejavuln, is fairly simple but can be a bit finicky (you may have to try a bunch of times) but lg is also rolling out patches for it so if your tv is updated you may be out of luck. It’s hard to say because the patches aren’t rolled out unilaterally. Webos is a bit confusing and there are many “branches” that all have similar features but wildly different numbering. If your tv is patched block updates by either disconnecting from the internet or blocking the above sites in your router and watch the webos homebrew discord (linked on that site). There are people actively researching new exploits and if one pops up it’ll be discussed in the discord first (and if it’s a big deal, like they expect it to be patched, they usually ping everyone to let them know to do it asap)

[–] JDPoZ@lemmy.world 5 points 2 weeks ago (2 children)

Bingo. Shield pro, and blacklist the MAC address of the TV and NEVER update the firmware.

[–] daddy32@lemmy.world 8 points 2 weeks ago

NEVER update the firmware

...bacause that would add ads. I hate this whole ecosystem.

[–] viking@infosec.pub 4 points 2 weeks ago (3 children)

The regular shield does just fine for me, I can attach hard drives to my router and mount them as smb shares, and then access movies with VLC Player.

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[–] SharkAttak@kbin.melroy.org 13 points 2 weeks ago (1 children)

If I'm not watching it, my TV stays off. But for how long anymore, I wonder..

Side thought: the smartphone ROMs/roots scene has slowed down, recently; maybe it's time to start with TVs rooting.

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[–] Steve@startrek.website 10 points 2 weeks ago (1 children)

Remember the tv in Back to the Future 2, how absurd it was?

[–] pdxfed@lemmy.world 4 points 2 weeks ago (1 children)

We're 5 years from someone proposing "smartwall displays" where the entire wall is your display. No more messy cables or creaky mounting brackets. They'll, of course also have removed the on/off button and you won't get to control the volume, but just think of the stimulation!

Fahrenheit 451's technology just around the corner of the next shitty planned community coming soon near you.

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[–] Lost_My_Mind@lemmy.world 8 points 2 weeks ago (2 children)

You guys are going about this all wrong. All you gotta do is connect your smart tv to the internet. Don't use pihole. Let your tv communicate exactly how it wants to. Then buy some DVDs of local indy pro wrestling. The kind where women staple each other with staple guns, and smash light tubes over each others heads and bleed profusely.

Now......why would you do this? Because advertisers HATE advertising with pro wrestling. They also have nothing TO advertise for women with bloody faces, and broken noses.

Let THAT data get back to them. Who's going to advertise to the guy who watches pro-wrestling from a high school gym where women leave pools of blood on the ground??? If everyone did this, for 10 hours a day, advertisers would deem the American market not worth the money to advertise to.

[–] viking@infosec.pub 10 points 2 weeks ago

Sure, waste electricity while being unable to use the TV as intended, and cause some additional wear & tear. Great idea.

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[–] LunchMoneyThief@links.hackliberty.org 7 points 2 weeks ago (3 children)

The fabled HTPC is a fix that few people know exists for a problem that few people know they can do anything about.

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[–] BassTurd@lemmy.world 7 points 2 weeks ago (1 children)

Where are all the hackers out there that have the skills to crack a TV to load something open source? They're computers. There has to be a way to jailbreak/root then.

[–] viking@infosec.pub 8 points 2 weeks ago (2 children)

Sure, it's being done. Xiaomi TVs have custom ROMs available, and I'm sure a bunch of others. Thing is, state of the art TVs are are not exactly cheap, and you need one to hack it in the first place. Most hackers do it for free, so they can't exactly go on a spending spree.

[–] BassTurd@lemmy.world 4 points 2 weeks ago

Yea, I know. But I need a cyber Robin Hood in my life right now.

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[–] MonkderVierte@lemmy.ml 5 points 2 weeks ago

Cool. No internet anymore for my TV.

[–] mjhelto@lemm.ee 4 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

Every day I turn on my LG TV, it wants an update. It's been doing this for like 3 years now. Given the article, it won't be getting that update any time soon!

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