I like the different instances having their own branding but i like the option to switch back to the normal theme. I also like when users put their own spin on the services logo instead of using something unrelated.
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I do think there does need to be an amount of consistancy in branding so it's more apparent that these things can talk to eachother.
Something like many Reddit subs do with the snoo, where they took a common, recognizable icon and customized it for their instance would have worked well if there was a similar icon for instances to latch onto, but we're past that point now.
Some sort of icon/logo representing the fediverse on every site could be useful, or maybe different symbols for microblogging, threadiverse, etc. and the site includes what it has at the top or bottom somewhere, prob too late for that
I mean there's the Lemmy mouse mascot guy, but yeah instances are already pretty established