this post was submitted on 17 Apr 2025
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[–] BroBot9000@lemmy.world 127 points 4 days ago (1 children)

Good! Now rip them apart limb from limb.

[–] sunzu2@thebrainbin.org 23 points 4 days ago

Gonna end like microshit, mark my words

[–] IrateAnteater@sh.itjust.works 61 points 4 days ago (5 children)

Alright, hear me out: we split up Alphabet. Ads and search can be one company, since those two are always going to be related, while Chrome, Android, and the hardware division become the other company. This should help reduce Google's current incentive for privacy invasion.

[–] SamB@lemmy.world 60 points 4 days ago (3 children)

No. You have got to split search and ads. Otherwise the web search is going to disappear completely and replaced by social media and ai. It’s for Google s own good.

[–] Jyek@sh.itjust.works 4 points 3 days ago

Ad supported search is the only way people will continue to use the internet. I feel the only real reason the internet is so widely used is because of the accuracy and accessibility provided by search engines and without them, the web as it currently exists will die and become small factions of like-minded individuals on forums. Some people like that idea but I'll tell you, as someone who lived through the internet in that era, there was some pretty fucked up shit that came out of those spaces.

We need global agora and we need ways to stay connected on unified platforms and we need to maintain history and knowledge. The Internet is our species's latest evolution. It allows us to combine our collective thoughts and knowledge for better or for worse. Destroying the primary way to navigate the Internet is an awful idea even though the leader of that industry is Google.

[–] farcaller@fstab.sh 3 points 3 days ago

What's going to pay for the search part, then?

[–] umbrella@lemmy.ml 0 points 3 days ago* (last edited 3 days ago)

its for our own good, honestly. fuck google.

[–] acockworkorange@mander.xyz 32 points 4 days ago (1 children)

Unless is a five way split, it won't really change much.

[–] aleq@lemmy.world 14 points 4 days ago (1 children)

What? Having Chrome become Chromium and Android being degooglified would be pretty huge?

[–] acockworkorange@mander.xyz 9 points 4 days ago

If it happened, but with only two companies it's so easy for shenanigans to happen. Companies partner up to screw consumers all the time. Harder to pull it off efficiently with more companies.

[–] Vanilla_PuddinFudge@infosec.pub 13 points 4 days ago* (last edited 4 days ago)

"Normal man" gets a new phone

accepts 6 agreements from 6 split companies

Same result, different road.

[–] WhyJiffie@sh.itjust.works 2 points 3 days ago (1 children)

you shouldn't allow a web browser and an operating system be in one company

[–] turnip@sh.itjust.works 2 points 3 days ago* (last edited 3 days ago) (2 children)

Browsers should be open standards, like TCP/IP.

[–] WhyJiffie@sh.itjust.works 4 points 3 days ago (1 children)

browsers are not protocols but applications. how do you make an open standard for an application? was that done before?

[–] turnip@sh.itjust.works 0 points 3 days ago

Well Edge is a fork of Chromium. The problem is its centrally controlled by Google and large tech giants, hence them banning adblock and such.

[–] Opisek@lemmy.world 2 points 3 days ago* (last edited 3 days ago)

TCP over IP as a protocol is an "open standard". Network implementations are nearly always strictly proprietary.

The "protocols" behind browsers are public. HTML, CSS, and ECMAScript are all well defined on sites like the Mozilla documentation. You are free to implement your own browser that follows these standards.

[–] sidelove@lemmy.world 4 points 4 days ago* (last edited 4 days ago)

I would honestly want the hardware division split as well. There's still an impetus to turn Android into a walled garden there, too.

[–] FatTony@lemmy.world 7 points 3 days ago

And their fine will be... ONE MILLION DOLLARS!

[–] Pirata@lemm.ee 27 points 4 days ago

Cool. Is anything gonna happen? No? Then who cares. Just smoke and mirrors.

[–] Auzy@aussie.zone 22 points 4 days ago (2 children)

And yet, as per normal, Apple is innocent.. apparently

[–] ripcord@lemmy.world 7 points 3 days ago

Wait, Apple has an illegal advertising monopoly too...?

[–] sparky@lemmy.federate.cc 4 points 3 days ago (3 children)

Apple doesn’t really have an advertising business. You can criticize them for many things, but it’s hard to fault them for a market they don’t operate in.

[–] Auzy@aussie.zone 9 points 3 days ago* (last edited 3 days ago)

They DO though. They sell the default search engine to Google for billions knowing they're profiting from the ads indirectly.. So, they're really just subcontracting it..

I was implying the fact that Apple doesn't need to though, because they monopolise things via the app store, and with other foul play (like requiring additional intervention if you want to run an app from outside the store on Mac). They have full control over monitoring what apps and what kind of apps are popular, so they can target them with their own competitors.

They also have some fairly hefty requirements from developers, and even try to get a cut of subscription fees despite doing nothing.

In the case of Pebble as an example, they delayed the pebble app, launched their own watch at the same time, and because they fucked Pebble over, they never stood a chance.

Just to further things, Republicans have a clear bias. When the head of google was in congress, they weren't really asking questions, but they were incorrectly stating things like Google was tracking their phone anywhere it moves

And yet, Apple seems to dodge every single case. They don't even allow IOS to run on other platforms. Whereas, there are Android phones which are completely degooglified.

[–] sinceasdf@lemmy.world 5 points 3 days ago (2 children)
[–] tdawg@lemmy.world 5 points 3 days ago

the article is talking about how they could have a booming ad business but at present have little to none

The Cupertino tech giant is not an advertising company, however. Chatterjee notes that Apple's decision to only show a single Search Ad in its App Store could limit the revenue opportunity relative to his prior expectations.

[–] sparky@lemmy.federate.cc 1 points 3 days ago* (last edited 3 days ago) (1 children)

Well, that’s what I mean by “not really”, as opposed to “not at all”. It’s a single as placement - searching in the App Store. One result. No user data. That’s it.

They used to have a real advertising business but shut it down some years ago, it was called iAd.

[–] sinceasdf@lemmy.world 2 points 3 days ago

Fair enough, and even if they did I think op in this comment chain was talking about monopoly level advertising so I guess my comment wasn't really warranted either way.

I'm surprised to read they don't at least hoard user data. Very un-big-tech-like of them.

[–] MonkderVierte@lemmy.ml 1 points 3 days ago

Well, now they have and they want to ramp it up.

[–] oxysis@lemmy.blahaj.zone 13 points 4 days ago
[–] coolmojo@lemmy.world 9 points 4 days ago

This was the Gogle’s plan along the way. Have a look at the Selfish Ledger video if you haven’t seen it already (or not recently)

[–] thisphuckinguy@lemmy.world -1 points 3 days ago (2 children)

I never thought I’d ever despise Google but now I do…

[–] sugar_in_your_tea@sh.itjust.works 7 points 3 days ago (1 children)
[–] higgsboson@dubvee.org 3 points 3 days ago (1 children)

What was your preferred search engine in 1997?

[–] MonkderVierte@lemmy.ml 3 points 3 days ago* (last edited 3 days ago)

What, why would you not despise them?

Google is like MS but with more modern company culture and extra shady.