It depends on your product and business model. If your edtech product is tailored for classroom use and aligns with school curriculum, targeting schools (B2B) might be more strategic. However, if your focus is on supplemental learning tools or resources for individual students, starting with parents and tutors (B2C) could offer a quicker route to user adoption. Consider the unique value proposition for each market segment to determine the most effective entry point.
this post was submitted on 14 Nov 2023
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Show what you got to different segments if your target audience. See which one shows best interest.
Selling to parents / B2C needs to be a volume game, else you won't make it. Selling to schools / B2B however is a longer process, but 1 sale is good to cover a 1000 B2C sales. Also, parents would go with what the school says, so, a B2B sale will also open up avenues for a B2C sale.