this post was submitted on 14 Jun 2025
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Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

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[–] critical@reddthat.com 20 points 4 months ago (1 children)

So... have we come full circle on TV again?

[–] cmnybo@discuss.tchncs.de 3 points 4 months ago (1 children)

At least with TV, you could tape your shows and fast forward through the commercials.

[–] Akasazh@feddit.nl 1 points 4 months ago

Our TV company has that option built in. I can 'tape' shows and watch them later, shipping ads. This also works when the show is still playing.

So I'll wait half an hour, then watch my recorded show. I wouldn't consider watching tv without that function.

[–] brezel@piefed.social 16 points 4 months ago

streaming is a scam.

[–] thefluffiest@feddit.nl 16 points 4 months ago

And the enshittification continues

[–] themeatbridge@lemmy.world 12 points 4 months ago

I'd rather spend 10 minutes avoiding 4 minutes of advertising on a streaming service I pay for. Luckily, it doesn't take nearly that long.

[–] WhatAmLemmy@lemmy.world 11 points 4 months ago

I've only ever used Prime whenever they offer it free or with a cheaper delivery than it costs.

Last time it started showing ads, so I just pirated everything I wanted to watch. I won't even use it for free anymore, lol.

[–] callouscomic@lemm.ee 9 points 4 months ago (3 children)

Cartoons were always 22 minutes. Like Spongebob or Simpsons. There was always 8 minutes of commercials per episode. That's 16 minutes per hour.

I dunno what argument I'm trying to make. I just remember this.

[–] Croquette@sh.itjust.works 7 points 4 months ago

Cable TV was originally paid for so that channels wouldn't need to play ads to be profitable. We know how this ended.

Steaming services were originally paid for so that they wouldn't have to run ads to nlbe profitable. And we're almost back to where cable TV is. Soon, all plans will have ads no matter how premium is a plan.

Fuck that noise

[–] kalpol@lemmy.ca 2 points 4 months ago* (last edited 4 months ago)

Plus some time for credits

[–] morrowind@lemmy.ml 1 points 4 months ago

That's the benchmark I guess. Let's see how long it takes to get there.

[–] barrbaric@hexbear.net 8 points 4 months ago

Hmm, do I pay for a service that has ads, or do I simply pirate-jammin? It is impossible to make this decision.

[–] NotAGamer@lemmy.org 5 points 4 months ago

Boycott Amazon.

[–] csh83669@programming.dev 3 points 4 months ago

Yeah. This was what finally got me to bite the bullet and cancel prime.now my impulse shopping is way down too, since I get to think “do I want to wait 4 days for this”? So win win in my book.

[–] crewman_princess@lemmy.sdf.org 3 points 4 months ago
[–] danhab99@programming.dev 2 points 4 months ago

The companies might change but the bills stay the same..

[–] melsaskca@lemmy.ca 1 points 4 months ago

I guess they need the money but it's a shitty, sneaky way to get it.