this post was submitted on 15 Nov 2023
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Popular coffee chain Starbucks is under scrutiny after a symbol on a poster celebrating Native American Heritage Month resembles the same one used in the animated children’s show “Avatar: The Last Airbender.”

Starbucks locations around the country have displayed the posters in break rooms, back offices, and in view of customers, Business Insider reported.

The outrage comes as the misconceptions about Native Americans persist through the continued exploitation and misinterpretation of Native Americans in advertising, merchandising, and trademarks amongst popular brands. The National Musuem of the American Indian in Washington D.C. houses a permanent exhibit titled "Americans" that features ads, toys, film clips, toys, weapons and hundreds of other Native-themed objects, illustrating the paradox of everpresent false Native depictions in popular culture and absence of actual Native representation.

read more : https://nativenewsonline.net/currents/starbucks-under-scrutiny-over-fictional-symbol-in-native-american-heritage-month-poster

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[–] SpaceNoodle@lemmy.world 81 points 1 year ago (1 children)

"Animated children's show?" I watched that as an adult, thank you very much.

[–] ARk@lemm.ee 21 points 1 year ago

I watched it as an animated child as an adult, thank you

[–] Kalkaline@leminal.space 58 points 1 year ago (4 children)

Why wouldn't you just hire a contract worker who has native American ancestry to do the artwork? If the contractor gets it wrong you can just wash your hands of it saying you took steps to ensure you had a representative of the native American community to do the work and that's what they chose.

[–] gregorum@lemm.ee 46 points 1 year ago (1 children)

I see you’ve read the Star Trek guide: Hakoochymoia: Vet Your Cultural Consultants Before Letting Them Contribute To A Bunch of Episodes.

[–] Potatos_are_not_friends@lemmy.world 20 points 1 year ago (2 children)
[–] detalferous@lemm.ee 10 points 1 year ago

Thank you for those links. That is incredibly!

If the truth came out years after Voyager, that would have been a bit of an embarrassment for the folks behind the show. Here's the really weird part of this story, though: The big exposé on Jackie Marks came a decade before the show debuted. First an Assiniboine-Sioux researcher looked into the guy's claims and debunked them, and then the Washington Post covered the story, and the National Congress of American Indians kicked him out. Jamake responded by walking back some claims initially, but later claiming that he was suffering discrimination for being adopted or being mixed race. 

In fact, even when he died in 2001, the press gave him obituaries that took him at his word. One paper called him "an award-winning American Indian writer" and declared the following, falsely: "Mr. Highwater was born to an illiterate mother, who was a Blackfoot, and a Cherokee father, who was a rodeo rider and stuntman. The impoverished parents soon deposited the boy in an orphanage." Which newspaper was that? Oh, just the Washington Post, the same one who'd broken the news of his fraud 17 years before.

[–] Zahille7@lemmy.world 4 points 1 year ago (2 children)

Holy shit. Is everyone in this country just woefully inept?

[–] EnderofGames@sh.itjust.works 2 points 1 year ago

Honestly reminds me of the South African man at Mandela's funeral doing the sign language interpretation... but didn't know sign language.

[–] alienanimals@lemmy.world 1 points 1 year ago

Across the world, we're all human.

[–] SkybreakerEngineer@lemmy.world 25 points 1 year ago (1 children)

Because you want to pander to people who care, while still being slime yourself. See Rick Berman and Chakotay

[–] vacuumfountain@startrek.website 15 points 1 year ago (1 children)

But I am so far from the bones of my people

[–] elucidated_block@lemmynsfw.com 9 points 1 year ago (1 children)
[–] remotelove@lemmy.ca 3 points 1 year ago

Gesundheit.

[–] SpaceNoodle@lemmy.world 20 points 1 year ago

That would take a bare minimum of effort.

[–] snooggums@kbin.social 9 points 1 year ago

I think it would be hilarious if they did try and the person they hired trolled them.

[–] mx_smith@lemmy.world 13 points 1 year ago* (last edited 1 year ago)

The southern water tribe was almost completely genocided by the fire nation, so I can understand their confusion of not being able to tell an animated fictional show from real indigenous people that actually got worse treatment, and that didn’t have any water bending abilities to defend themselves.