The Courage to Be Disliked
I’ve read hundreds of business / entrepreneur books and hundreds of personal development books.
As far as building a happy life no matter what stage of the entrepreneur journey you are in, this one takes the cake.
this post was submitted on 15 Nov 2023
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The 4 hour work week. Not because I took it literal, but it promotes the idea of finding smarter ways to do things.
For example, it explained that before you launch a product, test demand. That way you don't end up with a bunch of inventory that nobody wants. Sounds simple, but there are tons of people who have a garage full of knick knacks because they didn't bother to run a simple test with AdWords.
they didn't bother to run a simple test with AdWords.
You can text demand through AdWords ? How is that done ?
Let's say I'm selling inflatable bouncy houses. Rather than invest in 25 bouncy houses and crossing my fingers that people will want to buy them, I instead put up as basic website as I possibly can. Something like Shopify where it's basically all done for you..
Then I run some AdWords to drive traffic to my website.
This practice can be a little controversial, but I think it's okay. You could basically have the customer go through the process of making the purchase, and then at some point before you take their money, just indicate that it's on back order. If the customer has gone through the time and effort to enter all their information like shipping address, you can be sort of confident that they intended to make the purchase.
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This might sound ignorant, but how do I run a AdWords test? Anything specific I am looking for?
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The Easy Way to Control Alcohol by Allen Carr
Did you quit using it?
I was too intoxicated to continue with it dammit.
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Psycho-cybernetics
I've seen this recommended a couple of times but looked a bit self helpy to me... would you recommend it for someone not into "whoo whoo" stuff?
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- Against the Gods, the remarkable story of risk - Peter L. Bernstein
- Antifragile - Nassim Taleb
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Now - Eckhardt Tolle
The power of now isn’t it called?
Fortnite handbook. I'm sure there was a butterfly effect thwt changed thousands of lives just because I read it.
Two for me -
- ray dalio principles - its like a Codex of how to run a business, an some personal principles as well, i can't recommend it enough
- founders dilemmas - this was great, similarly a codex, but this time research based common issues that startup founders encounter and advice from founders on how to tackle
both easy to read, i really can't recommend them enough.
If you liked Principles, you should give "The Fund" a listen to... is a new book that looks at Ray Dalio and how he doesn't actually follow all of his principles as much as he claims to, an interesting read!
Patrick Boyle did a chat with the author recently https://youtu.be/bb5kngSrrsw?si=xjfo2LlAIJiHZ1mf
GTA cheat codes 😂 Or this book „Chop wood, carry water: How to fall in love with the process of becoming great“
Selling the Wheel
The rational male , not my favorite one but it changed my attitude a lot.
It's not the content alone of any book that changes your life, but the context of your life while you're reading.
If you're going through something tough, sometimes the right words can give you such clarity that you take dramatic action to change things for the better.
People who credit a book for changing their lives, really just had the courage to make a change when new information was presented to them.
Others didn't have the courage when in the same position, and maybe another book will have a big impact at another time.
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Zen in the Art of Archery and Zen and the Art of Motorcycle Maintenance. Eastern philosophies are a great mental palate cleanser that allow you to step outside of your own ego easier.
El hombre mediocre de José Ingenieros.
Talking to serial killers. it's made me realise how similar we are to serial killers and psychopaths
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Novel: On the Road Personal: No Bad Parts Business: The Five Dysfunctions of a Team. Completely changed the way I managed my company (50ish employees).
Yes Disfunctions is brilliant
I was surprised to see the type of books but then double checked the sub, makes sense.
Ok here's my counter culture choices,
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The Count of Montecristo , learn the definition of revenge, tenacity and fair justice. Great for the executive workplace
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The Little Prince (re reading it after 20 years old was a mind-blowing experience)
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Os Lusiadas, a portuguese epic book I discarded to read during high-school, read years later and was a fucking pump of passion
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I met Bob Proctor when I was 15. He gave a copy of TAGR so there is there. But this one is incredible and only 35 pages......and mostly pictures.
Detox, declutter and Dominate by Perry Marshall
I read 5 books a day so there are others but that has changed so much
The hitchhiker's guide to the galaxy
Millionaire Fast Lane.
Really dumb sounding title, but well worth a read.
It really highlighted how that "work 40 years and save $500 a month and you can retire a millionaire" logic is a load of BS.
The Holy Bible
Playboy
Scarcity: the science of having less and how it defines our lives by Shafir/Mullainathan
This book changed my life in many ways.
Rich dad poor dad
Hungry hungry caterpillar
A Conflict of Visions - Thomas Sowell
Relentless by Tim S. Grover
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber.
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The World According Garp and Sapiens!
The Law of Success in 16 Lessons by Napoleon Hill
Good to Great. I was expecting someone else to mention this one.
This is a great book also.
How did this book change your life? I like it, but I find it hard to believe how it could be life-changing.
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