this post was submitted on 17 Nov 2023
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See a lot of home run threads and getting started/new idea threads, but I'm wondering how many entrepreneurs have "sort of" made it here?

I've been building a small business marketing agency for around a decade. We'll prob do around 600k this year but no real profit (long story, working on it). I get paid 6-7k as a salary kind of like a normal job I guess.

Started doing some additional consulting work last year to make more money while we restructure the agency business model and now make about 6-7k/mo there as well.

I'm healthy, good marriage, generally doing well. But work is a lot, battling burnout, have a few regrets, etc. Not perfect but not terrible either.

Anyone else feel like their business aspirations have led to a life that kind of plays out more like you have a normal job give or take, vs the big fail / multimillion dollar exit dichotomy that is usually presented?

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[–] smatty_123@alien.top 1 points 11 months ago

Same here. Had a huge up cycle for a couple years, then things slowed down. I’m married, two kids, we’re comfortable but not blowing up like I thought I would by this point. When you look around the data shows most people are like this. Just try to stay focused and you’ll have ups and downs, hopefully the ups continue getting bigger and the lows don’t get as low after a while.

[–] Mobile_Prune_3207@alien.top 1 points 11 months ago (1 children)

I'm like, hanging in there.

Started the business in 2020, was given an existing client base. Many, many people left us, we've not gained more clients that have left, but we're hanging in there. We have just under 200 monthly clients and our turnover is about 2m a year. But we still don't make a lot of profit because people are wanting to pay less and less and less for more.

[–] AlbanyEnergyGuy@alien.top 1 points 11 months ago

Carve some time out to patch the hill. Either hire a consultant or figurebitnoutbykurseldb

[–] _izual@alien.top 1 points 11 months ago

I have an AI automation tool that may interest you.

Sent you a DM.

[–] CodaDev@alien.top 1 points 11 months ago (6 children)

My first business, I was doing $1.2m/yr but only taking home about $40-60k/yr. This was like 2017 and I’ve just about 20x’d the numbers (besides the income part).

Call me a weirdo, but I think good employees are worth their weight in gold. Simply put, why would I take $1m and pay a key employee $100k when while expecting them to do all the work while I’m off in Tahiti somewhere. So I pay myself based on what I do and assign “partners” to individual departments who I’ll then work with to manage key employees, who then manage the boots on the ground folks. It’s not the “take the most home” business model, but it’s done very well for me and my business - including reputation.

I also only hire through word of mouth referrals. It will likely remain this way until I sell or decide to maybe franchise (probably won’t happen but w/e idk wtf I’m doing).

[–] trybananodotcom@alien.top 1 points 11 months ago

Are you hiring?!? Lol. On a serious note, I really like your style. Finding a good manger is difficult as well. In my 9-5 job I have a great manager. I’ve had offered for more money but have stayed where I’m at because of who I report to.

[–] Sregor_Nevets@alien.top 1 points 11 months ago

If you want to go far go with others.

[–] ali-hussain@alien.top 1 points 11 months ago

I know I’ll get my money’s worth when I sell.

I'm not sure what you mean by this. If you mean that your business is scaled and works independently of you then that does mean you are more sellable. If you're saying that you're paying significantly more than the market to individuals that are necessary for delivering your business without getting business value out of them then you might have shot your gross margins and those are looked at very closely while selling. Of course if you had Google like gross margins to begin with it wouldn't matter.

There is a moral and a business argument and I'm not saying the moral is not valid but rather that you need to be honest with yourself on what is moral and what is business.

We always paid employees well and the goal was that money is not something on which we'll lose talent. We had a 4.8 on Glassdoor and a platinum rank on Officevibe. But we didn't put someone in such a position that they thought their job was irreplaceable and they stopped taking risks and created a lot of growth opportunities for them, with many of them completely changing career trajectories.

/

[–] jamesishere@alien.top 1 points 11 months ago (1 children)

Culture comes from the top. I give my employees amazing work life balance - fully remote, take the time off you need, no one is tracking you. Output is everything. I also work harder than everyone - the other executives and myself work 60 to 80 hour weeks, always. I don’t make my employees do this. But if you want your employees to care then you have to care. You can’t ask someone to work extra during crunch time if you aren’t also working. Hypocrisy is the easiest sin to spot and you must lead by example.

[–] Rational_Philosophy@alien.top 1 points 11 months ago

the other executives and myself work 60 to 80 hour weeks,

I always wonder how people do this and still have time for Reddit lmao.

[–] menofgrosserblood@alien.top 1 points 11 months ago

“When I sell it” — what if it doesn’t get sold? What if there’s no market to buy it?

[–] ChicoTallahassee@alien.top 1 points 11 months ago (1 children)

Which industry are you in? Nice approach.

[–] CodaDev@alien.top 1 points 11 months ago

Real Estate / Construction

[–] detailingwizard16@alien.top 1 points 11 months ago

I’m trying to make my dad successful

[–] NemoDaFish_@alien.top 1 points 11 months ago

Started a small bookkeeping business in 2021. Specifically, We work with local construction companies It’s just 2 of us and we turn about 240k a year.

Profit however….. maybe I keep 10-12k at the end of everything ? Currently paying myself a 55k salary so I guess I can see the end as a “bonus” at the end of the year.

Working on getting my EA so we can start completing tax returns. I’m hoping that’ll push us to the next level

[–] AngryAlterEgo@alien.top 1 points 11 months ago

Seems to be a question of margins. My consulting business brings in about $250k-$300k a year and growing, but I have no employees and very little overhead. I’m very comfortable with this outcome. Living in a LCOL area, I’m doing just fine.

[–] Psychological_Mall12@alien.top 1 points 11 months ago

Wild. We might be the same person. I too own an agency. Our revenues are about the same. I take home about the same.

It’s a frustrating place to be.

You have a lot of freedom. Control of schedule and the ability to lead is great. But it’s also consuming.

That said, personally, I have been thinking about this a lot and working to figure out, how do I get from $600k~ revenue per year to that next figure? Maybe $1.5 M per year.

I mean the burnout is real. Don’t get me wrong. But I personally feel like I have to keep a plan in place to make that next landmark or else I really would be saying; “hey, I could probably make more money working for someone else in corporate”

[–] TriStarRaider@alien.top 1 points 11 months ago (1 children)

I'm covering bills with my main business, enjoying a bit of lifestyle with the side hustle. In the process of scaling main biz to get to upper/upper middle class in next year or so. I'm content, but work many hours of enjoyable work. Not exactly fuck you money, but I don't get into really anything I don't want to. No one telling me what to do is really nice.

[–] Helpful_Tear2445@alien.top 1 points 11 months ago

Are you able to share more on what your main business and side hustle consist off?

[–] yourefunny@alien.top 1 points 11 months ago

I work for a small family business. We have an office and factory in the UK and an office in Hong Kong. We used to have a factory in China. No longer. Our products are of yesteryear and we have had some very unfortunate issues over the last 4 years, so are just now getting back in to profit. We have a very small market share due to some of those issues, so room to grow. I would say I live an ok middle class life. Have been forced to cut back on holidays and expenditure in order to save for a house that we have just bought. I would like to think that in a few years we will be back up to the £2m+ that we had about 10 years ago before I was in the company.

[–] Nuocho@alien.top 1 points 11 months ago (1 children)

I sold my part of the software consulting company I founded with my friends for 2m€ this year. After taxes it will generate just enough passive income to retire if I want to which was my original goal as an entrepreneur.

Really happy about it. I am still working at the company full time and don't really know what I want to do next but time will probably tell.

[–] eastvillageresident@alien.top 1 points 11 months ago (2 children)

You are going to invest the entire 2m passively?

[–] GlobeWide_Metrics@alien.top 1 points 11 months ago (1 children)

With the interest rates right now he could invest half that and live alright

[–] eastvillageresident@alien.top 1 points 11 months ago

What investment would that be?

[–] Nuocho@alien.top 1 points 11 months ago (1 children)

I mean, why not? I am a Software engineer, not an investor and honestly I'm not even that interested in it.

If I get excited about a new company and need money to start it then sure I can maybe sell some ETFs but otherwise I don't see the point

[–] eastvillageresident@alien.top 1 points 11 months ago (1 children)

What investments would that be?

[–] Nuocho@alien.top 1 points 11 months ago

You need to ask my financial advisor.

Like I said. I don't have any interest in actively managing my investments.

[–] dinoroo@alien.top 1 points 11 months ago

I’m really only just getting started in my current business. I have a private practice where I provide a variety of services. I also work as a contractor for a few other companies. My income is basically what I would make if I worked one full time job but there is a lot of potential to grow whereas in a full time job that would be the ceiling.

[–] robot-bob@alien.top 1 points 11 months ago (1 children)

Very much relate. I have a small recruiting firm, started July 2020. I’m paying myself a livable wage, taking care of my family. We have a few actively hiring clients every month, and our revenue this year should be about the same as last year. But I thought we’d be doing at least $100-200k/year more than we are. We’re light years away from any kind of exit or passive income or even scaling up at all. It’s basically the best job I’ve ever had, but it’s still a full time job, and very much working IN the business 80% of my time, rather than ON the business.

[–] mendicant0@alien.top 1 points 11 months ago

Mind if I DM you? I have a couple questions about what it was like to launch a recruiting firm.

[–] Sachimarketing@alien.top 1 points 11 months ago

It's interesting to continue to hear stories from fellow agency owners who try to build and scale.

The one thing I hear consistently is most of them didn't like building agencies with dozens of employees because they got burnt out from managing people and continually being on the hamster wheel.

I make nowhere what you make in revenue but my take-home is higher than yours. Not saying that to brag but just to draw attention that big isn't always best. When Covid hit, I lost half of my clients and had to crawl my way back. Three years later, I believe I'll have my best year yet and excited for the new year and want I want to accomplish.

I also consider myself "kinda successful". Thanks for sharing.

[–] LordVigilant@alien.top 1 points 11 months ago

"Kinda successful" to me seems like a loaded term because it's relative right?

I'm sure my sister thinks I'm "rich" but I'm not cracking $400k let alone a million.

Money isn't everything to me. Sure, I pay way too much in taxes. Sure, you can take everything away and of course I'll not be happy but it's a blip. If I did it once, I can do it again. No question.

We make a hell of a good living. If we want something we get it. No debt. I do what I love. Does work suck sometimes? Of course! But so is being jobless or living pay check to pay check.

I've been asked many different times why don't I open up my own shop. The answer is simple. I don't like prospecting. I'm great at what I do, have an AE bring me the customers and I'll close them!

[–] Kind-Philosopher-305@alien.top 1 points 11 months ago

My reputation in my niche seems global and legendary. I'm only well positioned and well connected, I have never made a "deal" yet.

[–] polish94@alien.top 1 points 11 months ago (1 children)

I earn roughly $10k/m from my business distribution. I recently retired to be a full time stay at home dad. I'm part of a pizza franchise group. I Fucking hate being "retired" at 29.

[–] squiffythewombat@alien.top 1 points 11 months ago

100% get this - I'm 40 and now have a passive income without any need to work and i've stopped using the phrase "retired" and now say "comfortable enough without work but looking at the next challenge to focus on" because ive found people will auto-judge you if your retired before your 60s lol

[–] Turdsworth@alien.top 1 points 11 months ago

I started this business as a side hustle. I still have a full time job but make a good $50k on the side. I’m Trying to scale it up but am happy being a small timer.

[–] LemmeThinkAboutIt333@alien.top 1 points 11 months ago

I’m doing ok. Own two businesses. One permanent makeup studio that I run myself and started 6 and a half years ago that will bring in about $400k this year with probably $300k profit and a food truck that isn’t making a profit yet that my husband runs. We are starting up an eclectic home decor social media page for affiliate marketing this year as well that I predict will be a hit. Trying to get a little bit more passive income this year. But, just like you, burn out is so real. I have about 100k in savings and investments, but at this point I wouldn’t call my endeavors a huge financial success, just enough to possibly be able to retire someday and live a comfortable life.

[–] PositiveSpare8341@alien.top 1 points 11 months ago

I've been in business a year and a half and I am profitable. On paper very profitable, as far as trying to support a family, not as profitable as I need.

I'm in the process of bringing team members on. I have my first one started and I'm looking at another one right now. I'm successful enough for the time being but I think there's a lot of upside coming. That being said, I'm always toying with getting a part-time job or something

[–] nickr2414@alien.top 1 points 11 months ago (2 children)

I’m 36 and have a few businesses now, the most lucrative being a property management company. We hit over 500k this past year in total profits through the businesses but I won’t consider myself “successful” until I have the kids retired and I probably won’t stop even then. Lol good luck my friend.

[–] Conscious-Hold1401@alien.top 1 points 11 months ago

Can you elaborate more about your property management business?

[–] Conscious-Hold1401@alien.top 1 points 11 months ago

Can you elaborate more about your property management business?

[–] HumbleBurritoo@alien.top 1 points 11 months ago

Running a side social media management business on my own. Pretty much no overhead costs except my website and canva... I'll do monthly add ons for special projects like SEO and website designs... but yearly my overhead is like... $300? I'm making about $1200/month consistently and have had a few months of $2700+/month. I'm also working full time while doing this - so overall I'm happy with this on such a small scale but hoping to scale up slowly.

[–] Saffa1986@alien.top 1 points 11 months ago

Have an alright business. I’m earning about 60% what I did working for someone else, but putting back into the business. Just me. Hired someone. That didn’t work.

I’m now contemplating rejoining the work force for someone else; if I do that and cash out, it’ll be basically be bringing me back up to the same salary I would have earned the last couple years.

Barriers are getting bigger, competition fiercer and confidence lower… so it’s been fun running my own shop, but time to step back for a bit I think.

[–] 7thpixel@alien.top 1 points 11 months ago

You hear a lot of bad things about "lifestyle business" but that's mostly from VC's who are only focused on scaling.

Nothing wrong with a lifestyle business imo

[–] IVIIRZ@alien.top 1 points 11 months ago

I resonate with your journey of being "kinda successful." My experience is a bit different, but I've seen a similar pattern in my line of work. I've been involved in acquiring small businesses for larger corporations for about 8 years, handling over 30 deals in the last 5 years.

Your story highlights a common scenario where business owners reach a certain level of success but also face challenges, like battling burnout or feeling like they're just maintaining a regular job. It’s a tough balance between growing a business and managing personal well-being.

In my experience, many business owners get stuck in this middle ground. They manage to keep the business afloat but struggle to take it to the next level, or prep it for an optimal sale. This often happens because life, with all its demands and surprises, tends to take priority. I've seen many talented entrepreneurs dealing with similar feelings of stagnation or unfulfilled potential...thinking of making a business to help them but don't want to just be another consultant...

[–] ItsGodsCountry@alien.top 1 points 11 months ago (1 children)

I’m betting you pay yourself $40-60k a year to keep your taxes low and expense everything through the business for the tax write off?

[–] timtruth@alien.top 1 points 11 months ago

Yeah there is a bit of that benefit for sure

[–] aschmelyun@alien.top 1 points 11 months ago

Objectively I'm doing pretty good (although I'd like to be doing better). Outside of my full-time job I create programming tutorials on YouTube, sell premium courses, and offer consulting in the fields I'm knowledgeable in.

Side income is nowhere near enough to replace my main income, but it's a nice little monthly addition since I started a couple of years ago.

After the new year I'm planning on taking it more seriously, treating it more like an actual business, and trying to grow. Just have to put in some more effort than I'm used to!

[–] sam21331@alien.top 1 points 11 months ago

Success isn't always a binary equation. 🌟

Your journey resonates with many of us. I am working as the fractional CTO, the quiet achiever, the one who've built bridges between dreams and reality. My balance sheets might not scream "millionaire," but my life tells a different story.

600k revenue? That's a symphony of hard work, resilience, and midnight coffee. Your 6-7k salary? It's the steady beat of consistency.

Burnout? Regrets? They're the shadows we dance with, the price of ambition. But look around: health, a good marriage, and not terrible—that's a melody worth celebrating.

So, fellow kinda successful entrepreneurs, let's raise our virtual glasses. 🥂 Here's to the quiet victories, the fractions that make us whole. 🚀