Photography

The only thing about Facebook is that it still has a very affluent and engaged user group.

If your using IG there's no reason not to use Facebook and control the two of them using the meta business suite.

The social media platforms aren't doing anyone any favours anymore. If you want engagement you pay for it. Bottom line, these are advertising companies and if your not paying for advertising your not their customer, you're an end user.

For many small community groups there is still no real alternative to Facebook, so your local sports groups, your local games groups, parent groups, special interests groups, they are all still on Meta platforms and they all have money to spend which makes them the main target of online advertising platforms.

Limited social media: I barely use Instagram, update FB maybe once every few weeks, and deleted my Twitter account years ago. Aside from a LinkedIn account and Reddit, that's the entirety of my social media presence. Most of my work comes from legwork, personal projects and direct pitches to editors.

If I could, I'd nuke all my social media from orbit (it's the only way to be sure) but I do need to keep an up-to-date list of my professional contacts, and so far it's the easiest way to do it.

95% of my jobs have come from referrals. People I used to work with went on to other companies and they need my services. Those are usually the clients with budget. There are the one off brands that do a shoot here and there but like any business it’s who you know.