Photography

People are wired weirdly. If they'd not offered this feature at all, people would be content. Now that they're offering it but for money, people are super upset.

I do agree it's a somewhat weird thing to do: they're very likely not going to make bank with a feature that very few people would want (out of those who even bought the a7IV) and even fewer of whom would pay for it. So why make it something you pay for at all? The negative reaction was absolutely inevitable, whereas a "hey, here's something cool our cameras can do now" might have been a positive PR move.

Sony better reverse this decision or own up that it’s a one off and will never happen again. I’ve been loyal to Emount for years, have about 15k worth of bodies and lenses. If they continue, I’ll selling it all and switching.

bruh camera DLC fuck off sony

Sony used to charge $9.99 for a time-lapse setting.

They’ve been doing this bullshit with like the Timelapse app. It’s Sony garbage.

Coming soon - A7 screen protectors with various grid patterns

This story has been bugging me for a bit because it's being told by people who have no clue what they're talking about. They're not in this specific part of the industry and they have these hot takes that are wildly uninformed.

First, this update is not for you. This is almost exclusively firmware designed for volume school portrait studios e.g. Lifetouch. $150 to update a camera is nothing compared to the time in post that custom gridlines will save. I would even wager Sony was directly asked by these companies to do this and they were like "okay but we're going to charge you."

So, you have to understand how school portrait software works. You go to a school, shoot 500 something kids against a green screen, good to go, right? No. At some point you throw those photos into cropping software (usually provided by your lab) to get all the heads in the right spot and the right size. And the cropping software has these little ovals where you're supposed to put the head and lines for the shoulders. Cool, right? Well it's a ton of work if your photos are all different, someone has to go in and adjust that after the fact. And yeah, the existing grids can more or less get you there, but with custom grids you're certain when you take the shot. They're also helpful in this specific industry because the people taking these photos aren't usually good at photography, so you can't really trust their eye anyway. Certainly not across hundreds of different people. I've been shooting for nearly 20 years and I don't think I could even be that consistent.

Anyways, how did we used to solve this problem? Viewfinder masking!

www.viewfindermasks.com

So this company would hook you up with an updated camera (like on your 5D or more likely a Rebel, in this type of photography) that had a custom grid line that was exactly what you needed it to be. And it cost something like $200.

So sony's solution is a) cheaper and b) more flexible than what the industry has been doing for the last 30 years. The exact opposite of what most people are complaining about.

A trivial software feature that you can "license" for $150. Disgusting.

Panasonic and Canaon have both done this before with LOG profiles.

the world is doomed

More like Pony… up that money sucka!

If idiots would stop buying things like this then companies wouldn’t even try pulling this shit

Jesus Christ, are they going back to sell us phone ringtones like in the early 2000?

This feature should be free on a fucking $2000+ camera

This is making me rethink my desire to upgrade to an a6700, but there really is no lens out there quite like the Sony 70-350mm on APS-C.

I’d pay that for a fucking bulb timer, or even more for shutter speeds like Fuji give us.

I hate everything about how camera functionality is going to end up being a bunch of menu choices you have to subscribe to.

If HP ever makes a camera, I bet there's gonna be a subscription for Shutter presses.

"100 presses for $25/mo"

It's a very niche feature for professionals. Why are people so worried about this. Most likely a patent troll wanting paid for the ability to offer the feature. People ask for it, so they're giving an opportunity to pay for it......Did Sony charge for the A1 update too? Did I miss that?

Support open source hardware, firmware and software

Bro I feel like in 20 years, breathing will be behind a paywall

I don’t mind if the camera is free

Give me screen protector, packing tape and a sharpy, I will do it for $5.

You have reached your max shots. To view the additional photos subscribe to premium.

They see all the Sony owners paying for skins on the outside of the camera and figured they could get in the action with skins and DLC inside the camera I guess.

4k60 fps = 0.50$ per minute RAW format = 0.05$ per photo Unlocking focal length adjustment on the lens : 29.99$

Get ready guys :)