Piracy

Since September 2023, a national campaign run by Sky and entertainment partners has attempted to convince illegal stream consumers to dump them in favor of platforms operating on the right side of the law. To encourage that important step, the BeStreamWise campaign focuses on the dangers of piracy; malware, credit card fraud, the risk of 'letting criminals in'. Through use of a particular model, the campaign hopes to achieve "the Holy Grail of behavioral change."