Given that Googles estimated annual revenue is between 160 - 180 billion, that 74 million is only 0.04625% (if taken from the lower estimate) I'm sure they would chalk it up to just the price of doing business.
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Well on the flip side, if Google doesn't mind paying that amount, Canada's news industry just gets $74 million more every year than it usually does.
And it will all go straight to their CEOs. None of the people who actually do hard work will see a penny of that.
Watch as youtube premium subscriptions and Canada double in price.
So now Google has to pay a subscription to Canada?
The next evolution of subscription services hahaha
Not enough
If Google is just publishing headlines and directing traffic to news sites it seems like too much.
The problem could be that people are just reading the headlines, ergo, not accounting views on the news sites.
I don't know how the situation looks in Canada, but here news are so undermined at this point that news sites have become gigantic clickbait farms.
Yes, ads on traditional media websites are just cancerous, can't stand to browse a traditional media site without an ad blocker. It can't help their reputation to show such crap on their site.
The real problem is that rather than buying ads in traditional media, advertisers are buying ads on Google and Facebook. They’re taking revenue away from traditional media.
This is extortion
Extortion is when corporations have to pay for the services they consume
What services?