I'm fed up with the streaming services, so I'm getting back to my big pile of DVDs and Blu-Ray discs.
I was randomly reminded of the "BD-Live" thing that I tried long ago. One of the most janky joyless things I had ever seen. Some marketing person had decided to do a marketing thing for movie promos and trailers and had forgotten that the thing was to be visited by actual people.
This sounds like it was cooked up by the same people. Looks like marketing people building a Thing.