this post was submitted on 22 Jan 2026
149 points (96.9% liked)

Games

44854 readers
960 users here now

Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.

Rules

1. Submissions have to be related to games

Video games, tabletop, or otherwise. Posts not related to games will be deleted.

This community is focused on games, of all kinds. Any news item or discussion should be related to gaming in some way.

2. No bigotry or harassment, be civil

No bigotry, hardline stance. Try not to get too heated when entering into a discussion or debate.

We are here to talk and discuss about one of our passions, not fight or be exposed to hate. Posts or responses that are hateful will be deleted to keep the atmosphere good. If repeatedly violated, not only will the comment be deleted but a ban will be handed out as well. We judge each case individually.

3. No excessive self-promotion

Try to keep it to 10% self-promotion / 90% other stuff in your post history.

This is to prevent people from posting for the sole purpose of promoting their own website or social media account.

4. Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts

This community is mostly for discussion and news. Remember to search for the thing you're submitting before posting to see if it's already been posted.

We want to keep the quality of posts high. Therefore, memes, funny videos, low-effort posts and reposts are not allowed. We prohibit giveaways because we cannot be sure that the person holding the giveaway will actually do what they promise.

5. Mark Spoilers and NSFW

Make sure to mark your stuff or it may be removed.

No one wants to be spoiled. Therefore, always mark spoilers. Similarly mark NSFW, in case anyone is browsing in a public space or at work.

6. No linking to piracy

Don't share it here, there are other places to find it. Discussion of piracy is fine.

We don't want us moderators or the admins of lemmy.world to get in trouble for linking to piracy. Therefore, any link to piracy will be removed. Discussion of it is of course allowed.

Authorized Regular Threads

Related communities

PM a mod to add your own

Video games

Generic

Help and suggestions

By platform

By type

By games

Language specific

founded 2 years ago
MODERATORS
Dremor@lemmy.world
JonsJava@lemmy.world
fxomt@lemmy.dbzer0.com
Dremor@jlai.lu
PerfectDark@lemmy.world
149
Ubisoft initiates colossal restructure to become a more 'gamer-centric' company (www.gamedeveloper.com)
submitted 1 day ago by TalkingFlower@lemmy.world to c/games@lemmy.world
46 comments fedilink hide all child comments
top 46 comments
sorted by: hot top controversial new old
[–] grueling_spool@sh.itjust.works 10 points 16 hours ago* (last edited 16 hours ago)

Classic publicly traded company using "reorganisation" (read: layoffs) to trick shareholders into thinking they are turning things around by simultaneously reducing costs and shifting blame for past failures of leadership.

The next step is a super safe release, like a remaster of one of their top selling games, followed by an announcement of a new entry in one of their most popular series. Line goes up. Ubisoft is back! Hire more developers, open a new studio (or buy an established studio), resume enshittifying. Rinse and repeat.

I have played these games before.webp

[–] MilitantAtheist@lemmy.world 11 points 21 hours ago

"How to own multiple cool and successful IPs and still fail"

[–] pinball_wizard@lemmy.zip 19 points 1 day ago* (last edited 1 day ago)

I'm actually not sure I can afford to keep playing "buy an indie game every time Ubisoft does something evil or stupid".

But I'm down for a few more rounds, at least.

[–] phoenixz@lemmy.ca 17 points 1 day ago

So Ubisoft dumped their entire C suite, starting with their CEO? Well I can only applaud that, that a CEO, known for not giving a shit about gamers, finally decided that he was wrong and decided to do the right thing! Kudos!

The only way he could have done it better was to take the samurai way out, but yeah, that won't happen...

/S needed?

[–] demonsword@lemmy.world 52 points 1 day ago (1 children)

The publisher is restructuring around five 'creative houses' by implementing cost-cutting, project cancellations, and a return-to-office mandate.

"We'll become gamer-centric by fucking our employees even more"

[–] ameancow@lemmy.world 48 points 1 day ago

implementing cost-cutting, project cancellations, and a return-to-office mandate.

Yes, as a gamer, I cannot count the number of times I've thrown the controller down and screamed "WHY WON'T THESE EMPLOYEES RETURN TO THE OFFICE?!"

[–] Evil_Shrubbery@thelemmy.club 29 points 1 day ago (2 children)

Gamers want AI, right?

/s

[–] thatKamGuy@sh.itjust.works 4 points 1 day ago

I want AI in games; Actual Innovation!

[–] RightHandOfIkaros@lemmy.world 4 points 1 day ago

And ten tiers of UPlay subscriptions!!

[–] Katana314@lemmy.world 149 points 1 day ago

ChatGPT, generate for me a press release that will excuse the firing of another 10,000 employees.

[–] scrubbles@poptalk.scrubbles.tech 94 points 1 day ago (1 children)

Ubisoft founder and CEO, Yves Guillemot, said the company must pursue a "radically new" value-creation model and become a more "gamer-centric" organization to find its footing in an increasingly competitive and selective triple-A market.

Good! Realizing it needs to be about the gamer again not just shareholder value.

"The new operating model will further empower the execution of the Group's strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI," reads the document.

Oh god damnit nevermind, the boycott continues

[–] mohab@piefed.social 50 points 1 day ago (1 children)

“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.

I can't 😂😂😂 This is so funny, OMG… I swear I'd retire if my job is to write comedy. There's no topping this shit… it's like an absurdist Tim and Eric sketch 😂

[–] scrubbles@poptalk.scrubbles.tech 30 points 1 day ago (1 children)

I honestly don't know how they're so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say "More GenAI, more recurring payments, more Games as a Service". I just, I don't know man. I don't want layoffs but man they really just don't get it do they?

Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don't even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?

[–] Nelots@piefed.zip 10 points 1 day ago

They do want to be more focused on the gamer. That is, more focused on how to extract as much money from gamers as possible with as little work on their end as they can get away with.

[–] sbbq@lemmy.zip 116 points 1 day ago (2 children)

Gamers love it when games are cancelled!

[–] ameancow@lemmy.world 20 points 1 day ago (2 children)

I love it even more when they force their employees to return to office work, nothing makes me happier as a gamer than knowing the people making the games I love are miserable and the company has a much narrower hiring pool.

[–] Phil_in_here@lemmy.ca 2 points 15 hours ago

"We know people don't like how poorly we treat our employees, so we've laid off as many as we thought we could get away with to reduce the overall number of people's lives we make more miserable. We're the good guys here."

[–] YiddishMcSquidish@lemmy.today 2 points 1 day ago

More generative ai & games as a service! It's what gamers crave!

[–] wioum@lemmy.world 65 points 1 day ago (1 children)

Don't forget value-creation and growth! It's what gamers crave!

[–] ieatpwns@lemmy.world 31 points 1 day ago

Only way to get AAAA games. Makes sense!

[–] BaroqueInMind@piefed.social 59 points 1 day ago (2 children)

Yeah that company is cooked. They likely won't last another decade and are going to make moves to look enticing for a buyout and pad the CEOs golden parachute. Fuck them and their millionaire management who are disconnected from reality and destroyed the careers of many creative people they fired under their feet.

[–] ameancow@lemmy.world 7 points 1 day ago (1 children)

I guarantee private equity is circling them like a flock of buzzards smelling death. This is why they're preemptively making the same actions that a private equity company would do after acquisition, layoffs, restructuring "bold new plans" and a bunch of lip-service to inflate value before divvying up any resources of value like licenses and senior programmers to form a new brand, and throwing the rest away.

[–] YiddishMcSquidish@lemmy.today 1 points 1 day ago

I'm actually cool with this. They really have been ignoring a large swath of Tom Clancy shit, and I feel assassin's Creed just isn't as cool and interesting as it used to be. Not to mention Prince of Persia which they seem to have completely abandoned. I would love it if private equity came in and sold all their ips to other houses.

[–] ampersandrew@lemmy.world 15 points 1 day ago

I think this thing with Tencent is the only buyout they're going to get.

[–] LostWanderer@fedia.io 8 points 1 day ago

LMAO The only way they could truly be gamer friendly is jettisoning the inept CEO and Executives, hiring individuals to fill positions of power that ACTUALLY understand what gamers want. One of the core problems that Ubisoft has is they are so out of touch with what gamers want and need from their games! All this restructuring, RTO mandates, and other cost cutting strategies is just going to fuck them up even more. The good news is, we might get more talented former Ubisoft devs making amazing games and Ubisoft itself ceases to exist as a company.

[–] tiny_hedgehog@piefed.social 38 points 1 day ago (1 children)

Literally the only way to do this is fire the first 3 or 4 levels of upper management.

[–] Sibbo@sopuli.xyz 31 points 1 day ago (1 children)

video game company wants to become more gamer friendly

Wait what? Isn't being gamer centric what making video games is about?

[–] cybervseas@lemmy.world 17 points 1 day ago

Nope. Konami became gambler centric with pachinko and if I remember correctly Ubisoft previously announced they were going all in on Blockchain.

[–] Agent_Karyo@piefed.world 28 points 1 day ago

Some much "corporate speak" in the quotes from the Ubisoft CEO. Almost reads like random gibberish.

[–] itkovian@lemmy.world 25 points 1 day ago

Maybe Ubisoft should restructure itself out of existence.

[–] Tetsuo@jlai.lu 25 points 1 day ago

The beginning of the end of Ubisoft.

I'm glad the devs of Clair Obscur got out of this and did their own shit.

[–] SnotFlickerman@lemmy.blahaj.zone 26 points 1 day ago

Cancelling Beyond Good & Evil 2 for a 13th time, huh?

[–] Technotica@lemmy.world 14 points 1 day ago

Ha.. ha...hahahahaha... Yeah right.

[–] sylver_dragon@lemmy.world 8 points 1 day ago

They are chopping the development teams and titles up into convenient bite-sized chunks. Ubisoft will hang onto the large titles in the Vantage Studios vertical, and the rest will be spun off or sold off. Any spun off studios will be saddled with crippling debt.

[–] gnutrino@programming.dev 4 points 1 day ago

Reminds me of when EA decided to go player first

[–] Darkcoffee@sh.itjust.works 4 points 1 day ago (1 children)

A gaming company is... Let me read that again... Focusing on games?

[–] MotoAsh@piefed.social 12 points 1 day ago (1 children)

Nope! They're focusing on GaaS and generative AI.

They are fully cooked. Now they're working on being over-done.

[–] Darkcoffee@sh.itjust.works 3 points 1 day ago

Oh yeah if that's the focus they should quit while they still got cash.

[–] bigmamoth@lemmy.world 2 points 1 day ago (1 children)

but i thougt everybody loved ac shadow ? what happened ?

[–] RightHandOfIkaros@lemmy.world 2 points 1 day ago

Yeah, I thought they were boasting about how successful AC Shadows and Star Wars Outlaws were?