this post was submitted on 01 Mar 2026
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Electric Vehicles

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Ford's promised "$30,000" pickup truck will cost $52,500 if the current math holds.

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[–] mortalic@lemmy.world 17 points 6 days ago (3 children)

Let's hope this isn't true for the Slate truck.

[–] KayLeadfoot@fedia.io 9 points 6 days ago

Yeah, ditto. They're stating June for final pricing announcement, and targeting "mid-twenties" for price atm.

[–] ptc075@lemmy.zip 3 points 5 days ago (1 children)

It kinda already is. Their teaser advertised price was 'under $20,000', because they were counting on rebates. Those rebates were cancelled. To my knowledge, they haven't published actual pricing yet, but those rebates were $7,000. So the actual price is now closer to $27,000.

Make no mistake, I am 100% rooting for Slate. But they've got a long road ahead. Keeping their price low is critical to their target audience. But that's much easier said than done.

[–] SaveTheTuaHawk@lemmy.ca 0 points 5 days ago* (last edited 5 days ago)

Sorry guys, but EVs have a clear history of vaporware and bringing charlatans out of the woodwork. Bollinger, Canoo, Slate, Tesla, Nikola, Aptera, the list goes on and on. One bullshit prototype can get hauled around to media for a decade. The closest was Tesla but they will be gone in 2-3 years from making cars.

[–] jqubed@lemmy.world 7 points 6 days ago (1 children)

I feel like those are going to get a lot more expensive from people customizing them, potentially like Jeeps, maybe even more with all the factory options

[–] mortalic@lemmy.world 3 points 5 days ago

Sure, but that's a different thing

[–] betanumerus@lemmy.ca 4 points 5 days ago* (last edited 5 days ago) (1 children)

An inflated initial price explains high depreciation. Just get a 1 or 2 year old model.

Likely due to middlemen making the EV expensive to get you to buy a high maintenance ICE instead.

[–] KayLeadfoot@fedia.io 2 points 2 days ago (1 children)

MotorTrend noted one middleman/dealership tripled the price on a very basic F-150 Lightning: https://www.motortrend.com/news/ford-f-150-lightning-ev-pickup-dealer-markups

Like, no product can survive that sort of scalper in the middle. Also, probably don't ask a middleman to sell a new product and sell the well-established alternative to the new product. Recipe for failure, cunningly cooked.

[–] betanumerus@lemmy.ca 2 points 2 days ago

I agree. It's like selling the poison and the antidote, while giving a higher promotion budget to the poison.

[–] SaveTheTuaHawk@lemmy.ca 3 points 5 days ago

If they keep that bullshit up, people will just demand Chinese EVs.

Detroit is spending significant money reverse engineering Chinese EVs learning how to build an EV, because it's obvious Ford has no clue.