this post was submitted on 14 Mar 2024
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So far there's subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.

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[–] grue@lemmy.world 163 points 7 months ago (16 children)

This shit should be illegal. When you buy a device, you own all the hardware and have every right to use it to the full extent of its physical capabilities. Audi has no right to hold your property hostage!

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[–] aufhohemross@lemmy.ml 125 points 7 months ago* (last edited 7 months ago) (35 children)

Absolutely insane to me that you'd pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again. Legislate against this now.

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[–] PumpkinEscobar@lemmy.world 112 points 7 months ago* (last edited 7 months ago) (6 children)

dumbest fucking timeline. A subscription for a feature that requires no infrastructure and is part of the physical thing you just paid $40k for.

[–] iturnedintoanewt@lemm.ee 21 points 7 months ago (2 children)

If they keep doing it is because it keeps working

[–] TurtleJoe@lemmy.world 22 points 7 months ago (1 children)

Or they just all decide to do it, and you have no choice.

[–] huginn@feddit.it 13 points 7 months ago

See also: "smart" tvs

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[–] prole@sh.itjust.works 19 points 7 months ago

If only we had people shouting from the rooftops for decades (100+ years?) to warn us about where capitalism inevitably leads... How could anyone have seen something like this coming??

[–] lando55@lemmy.world 18 points 7 months ago (1 children)

There is infrastructure involved with monitoring subscription status to make sure you're not pirating heated seats. Also for taking payments to unlock your adjustable lumbar supports. They gotta pay for it somehow!

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[–] Tattorack@lemmy.world 77 points 7 months ago (1 children)

Can't wait to start pirating cars.

Those ads in the early 2000s were prophetic. The answer is yes, by the way. Yes I would.

[–] unreasonabro@lemmy.world 26 points 7 months ago

indeed, yes you should. civil disobedience is the best term for fighting uncivilized barbarian bullshit like this in the first place.

[–] phoenixz@lemmy.ca 68 points 7 months ago (2 children)

I WILL pirate car. My property, my rules, so fuck you.

[–] SendMePhotos@lemmy.world 29 points 7 months ago (1 children)

YOU WOULDN'T DOWNLOAD A CAR

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[–] TK420@lemmy.world 58 points 7 months ago (5 children)
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[–] unreasonabro@lemmy.world 51 points 7 months ago

retards buying subscription based cars need to grow the fuck up and recognize a principle for once

[–] WheelcharArtist@lemmy.world 48 points 7 months ago (2 children)

and so the enshittification continues...

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[–] Raz@lemm.ee 43 points 7 months ago (1 children)

Can the EU please do something here? This is BS.

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[–] foggy@lemmy.world 42 points 7 months ago (25 children)

Headline is enough for me to never consider purchasing an Audi.

Toyota is out. Mercedes is out. Audi is out. Who else?

[–] skozzii@lemmy.ca 22 points 7 months ago* (last edited 7 months ago) (12 children)

I use Linux and Lemmy, if they think they are going to get me to buy a subscription for cruise control they are out of their mind.

BMW was the first I think to announce subscriptions but they backtracked after negative feedback. Hopefully they stay that way, as I do love my bimmers. All it takes is one holdout.

I'd rather drive around an open source rustbox than buy a sub.

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[–] phoneymouse@lemmy.world 42 points 7 months ago* (last edited 7 months ago) (8 children)

Why would anyone sign up for that? Now you have your car payment AND the fucking subscription? Makes no damn sense. What happens when they inevitably shut down their cloud servers that keep your access to the features in the car turned on? You never own the thing.

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[–] KISSmyOS@feddit.de 35 points 7 months ago (1 children)

"Or you can just purchase any of those features permanently"

This fact, hidden somewhere in the middle, makes the entire article pointless.

[–] SpaceCadet@feddit.nl 14 points 7 months ago (6 children)

It still sucks that features are physically present in the car, but you have to pay to unlock them.

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[–] agitatedpotato@lemmy.world 30 points 7 months ago* (last edited 7 months ago)

Weird that across many industries they keep adding things consumers hate but get away with it because everyone else is doing it. How do people still believe in the premise of capitalism when consumer choices range from ineffective to flat out impossible.

[–] Tautvydaxx@lemmy.world 27 points 7 months ago (14 children)

Just buy the audi and come to your local electrician, he will turn on all the functions, id rather die than let this shit happen. Tesla heated seates need subscription? Heres a 20$ dongle to turn it on forever. Hyundai remote start subscription? Here take this 80$ remote to start it forever. Bmw fake exhaust sound onley comes with M sports pack and costs over a thousand? Give me 10$ and ill turn that on and turn on everything else that is hidden.

[–] TBi@lemmy.world 18 points 7 months ago (1 children)

Or don’t buy it and support the brand?

[–] ripcord@lemmy.world 14 points 7 months ago

Every shred of evidence is that enough idiots will buy it and it won't really matter. Then they'll all do it.

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[–] Evil_Shrubbery@lemm.ee 23 points 7 months ago (5 children)

This is what happens when cars are basically a necessity to live.

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[–] filister@lemmy.world 21 points 7 months ago

You will own nothing and be "happy".

[–] fastandcurious@lemmy.world 20 points 7 months ago (1 children)

Is there a way to ‘jailbreak’ these cars?

[–] skozzii@lemmy.ca 13 points 7 months ago (5 children)

You bet there is, and will be a whole industry doing it.

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[–] OhStopYellingAtMe@lemmy.world 19 points 7 months ago (7 children)

I was considering an A3 for my next new car. Nope. Not anymore.

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[–] simplejack@lemmy.world 18 points 7 months ago (1 children)

Update: Audi issued a statement noting that the upcoming 2025 A3 in the US will have “the same offer structure for Function on Demand as the previous 2024 model year.” That means only enhanced navigation with Audi’s Virtual Cockpit and adaptive cruise control will be offered as subscriptions. Dual-zone climate control and high-beam assist won’t be offered as subscriptions in the US. Specifics will be available closer to the A3’s launch in the US.

[–] Jolteon@lemmy.zip 14 points 7 months ago

I can see the enhanced navigation being a subscription service, since it sounds like something that requires an external service to function. Adaptive cruise on the other hand...

[–] Talaraine@fedia.io 14 points 7 months ago (1 children)

If people don't just say no to this garbage, it will continue. Honestly I think I'm gonna go to an Audi dealership this weekend and crank the salesguys up before walking out on principle.

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