That being said, even the illusion that corporations support queer people increases the overall societal pressure to support it. It’s a sign that we won the culture war, definitively.
this post was submitted on 26 Mar 2024
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It's a sign that corporations think you're more likely to give them money.
Both can be true.
AB InBev was a great example of this.. They tried some token transgensder appreciation marketing and faced backlash, then reversed it and faced more backlash. Trying for both but got neither in the end.
Or in other words: "One in the hand is worth two in the Busch".
I posit the reverse: that some corporations choose to display tokenistic commodified support because overall social pressure exists to show support of some kind.
It’s both, escalating in a positive feedback loop. That’s how culture wars are won.
Does anyone, literally any sane person, actually believe that corporate America selling rainbows is tangible support? That’s putting the cart before the horse. Queer folk are largely socially accepted->low risk->support.
To be clear, I hope they continue marketing rainbows but I don’t pretend that it’s anything other than convenient money. Capitalism commodifies and co-opts, it doesn’t support. See: black mirror episode 2
I've certainly met people who claim Capitalism is the key for LGBT acceptance and less overt racism, and therefore supports those people.
I am far more with you on your point of view. Capitalism only supports making more money.
There could be more than one reason maybe?
Sure, but support from Capitalism isn't one of them.
To be more precise, democratic capitalism. Just capitalism is economic system, has nothing to do with social issues.
And I will argue yes, democratic capitalism has something to do, because it is in these countries LGPT has the most rights.
You're claiming that economic systems have no impact on social issues?
And you're sure that a position of global dominance due to sitting atop the global neo-colonial system has nothing to do with it?
Does India count as a Capitalist Democracy for this? What about Malaysia, or Indonesia, or Nigeria, or Kenya?
Edit: Poland, Romania, Italy?