Inspired by the success of other unlimited services such as DesignJoy (and others, but seems to be a design heavy space) I’m thinking about spinning up an iteration around digital marketing.
The Idea
For a simple online subscription (ballpark $2k per month), we’ll manage your digital marketing campaigns, iterate and optimize your ads and targeting to whatever your targets may be (a certain cost per action, profitability, growth at all costs, etc), send you detailed weekly reports, and engage with you via Slack as needed.
How is this different from an agency?
Great question, not sure. I imagine this being much more execution focused than agencies, where they’re focused on changing everything with big new strategies, I’d just execute and drive results fasts. Ideally no meetings past sign up, which just bogs down everyone’s time. Also no sales pitch when you want to leave, pause or cancel your subscription as you wish.
A big difference would also be scope creep. Agencies love that word because it means they get to charge extra (if they’re paying attention), I would not. It would be more so a priority list but feel free to add anything on it.
Let me know what you think of this idea, good AND bad feedback welcome.
For context, I have about 7-8 years of digital marketing experience, managing hundreds of ad campaigns simultaneously, about half of that at a Fortune 500 company.
What’s your plan with Facebook Ads exactly? Needs to be more thought out than just spending $20 a day.
Questions you need to answer:
What’s the ad and what’s the hook? Just a general ad about your product is likely going to flop.
Where are you driving the traffic? If it’s to your home page, don’t expect much results, need a dedicated LP that matches the offer in your ad. If your B2B, CTA should be to book a demo, if you’re B2C, maybe a signup discount or some free trial.
Do you have your tracking setup properly? Not feeding conversion data back to Facebook is only going to make things worse. Ideally you set up the conversion API as opposed to the pixel.
What’s your audience? No idea what your product is, but rare that it’s actually applicable to everyone.
And also, it’ll probably take you 5-10 different Ads to find an angle and ad creative that actually works and converts.