True, but I think the fact that a good portion of the services were the "first" to be used also comes into play.
As an example, I always think of WhatsApp, which in my country has (unfortunately) become the messaging service used by everyone, even businesses. WhatsApp was the first to arrive in a market where no one else offered that service (or offered it at its level), and thanks to this, it has gained a following of users who now, out of laziness, don't want to switch services even though they (perhaps) realize that there are better ones out there.
For many, they use it simply out of habit and the laziness of not wanting to switch to something else. Like those who used Internet Explorer because installing another, clearly better, browser was too much of a hassle.
The artist underestimated himself, $60 is not enough for this masterpiece