John_McT

I've seen some agencies who have this as an automated flow on their site. Fill out the form with rough details of the product idea ~> get an estimate.

Our R&D dept offers this as a service, but tbh it hasn't generated much interest (but we haven't marketed it heavily either)

Manual entry for all menu items would be a turn-off for a lot of places.

They probably have the current menu organised, priced and described in some software (even just a sheet) so creating it again from scratch is a time-suck.

Didn't watch it all the way to the end but also didn't see anything about custom branding on the vid or homepage. That's important.

1. Bang out a simple landing page with a clear value prop and email sign-up
2. get traffic to it via organic social posting or targeted ads
3. get folks on the waitlist and keep them updated with marketing emails
4. keep site / ads / social branding pretty simple but uniform until you understand more about your customer base.
5. test pricing and biz model to see what's more appealing (single items, package deals, subscription, etc)
6. roll it out and iterate on feedback

This applies only to the digital side of the biz, obviously you're gonna have a lot of work to do on sourcing, physical packaging, shipping, etc.

I found your site via another post of yours and had a look. A few thoughts (bear in mind I'm not your target customer and don't look at sites in this niche often)

1. I think conversion rates have been dropping for B2B SaaS largely across the board over the last 1-2 years, so you're definitely not alone.
2. I'd tighten up the hero text (esp subtext) — take your biggest benefit from user feedback and focus on that. You describe the chat as available for certain times but I have no idea what time zone you're in.
3. Revamp the customer (google) review section — the texts are clipped and don't clearly show what they've gained from using you.
4. Your /en site has an app preview in a different language. If you're targeting ads in En markets, this may be a last-minute turn-off.

Hope this helps, and I think you're onto something with the 'broad approach' problem. Mb spin up some test landings that are much more concise and target a certain niche, preferrably one where you already have some happy users.

If you need an app prototype within ~24 hours, I know a team that will do it for a very low price. Not cause they're bad or anything — they just started a new design agency and need to build out a nice portfolio quickly.

Also experienced with digital education platforms, have designed several MVPs in this space.

I'm new to this sub so I won't drop the link, DM me if you're interested.