bisonsurfer1

joined 1 year ago
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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? in c/watches@style.land
[–] bisonsurfer1@alien.top 1 points 1 year ago (1 children)

That’s a perfect example. Why had that guy never heard of it?

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? in c/watches@style.land
[–] bisonsurfer1@alien.top 1 points 1 year ago

It’s the same logic. And just for kicks, I looked it up. 32% of 18+ Americans regularly wear a watch (not even counting casual wearers), and only 39% of women wear makeup. Assuming only a few percent of men even dable in makeup, actually way more Americans wear watches than makeup in terms of population.

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? in c/watches@style.land
[–] bisonsurfer1@alien.top 1 points 1 year ago (2 children)

I don’t wear makeup, but I can probably name the top 10 or so makeup brands. It’s all about global marketing or not. Zenith has just been crap about marketing, I just don’t understand why.

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? in c/watches@style.land
[–] bisonsurfer1@alien.top 1 points 1 year ago

No I don’t mean that it’s an issue with you, it’s an issue that Zenith should be doing better marketing!

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? in c/watches@style.land
[–] bisonsurfer1@alien.top 1 points 1 year ago

Which brands were they pushing your towards?

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? in c/watches@style.land
[–] bisonsurfer1@alien.top 1 points 1 year ago (2 children)

This is the problem. If you can’t even distinguish the company from a tv company, that’s an issue.

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? in c/watches@style.land
[–] bisonsurfer1@alien.top 1 points 1 year ago

Not that I don’t appreciate the under the radar, but I’d like the good brands to get the recognition they deserve.

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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)
 

Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?