The “do it from home” type of skills are much harder to get traction on than you think. Open an LLC, set up a google my biz, Get a power washer and start asking neighbors if you can power wash their driveways for Google reviews. Then just do power washing.
If you’re adamantly pursuing the “do it at home” route, pick anything and be your own first case study. Use that case study as a sales asset to get clients, then generate more case studies. Publicly document what you learn and your results on LinkedIn or Twitter. Then network with other new online entrepreneurs to support each other.
You're not taking on enough of the logistics for people to really want to work with you.
If you design meta ads, the biz owner still needs to find someone to run those ads.
Way too much logistics to handle so they end up going with the guy who makes the creatives and runs the ads