This is the way! I work mainly in video now, but my standard is one round of major re-edits and 2 minor re-edits for free. It's in the contract they sign and it's one of the few things I point out to every new client. "Obviously we want to get your desired effect on the first try, but every once in the while we might miss what you are looking for. We offer X re-edits, and after that I charge X/hr. So it's important that we nail down exactly what you are looking for with these photos/video/etc."
Since I started doing this I very rarely even have to do the one major re-edit. If you tell the client upfront that they need to communicate exactly what they want, because it could cost them money if they don't, they are normally pretty good about it.
This is the way! I work mainly in video now, but my standard is one round of major re-edits and 2 minor re-edits for free. It's in the contract they sign and it's one of the few things I point out to every new client. "Obviously we want to get your desired effect on the first try, but every once in the while we might miss what you are looking for. We offer X re-edits, and after that I charge X/hr. So it's important that we nail down exactly what you are looking for with these photos/video/etc."
Since I started doing this I very rarely even have to do the one major re-edit. If you tell the client upfront that they need to communicate exactly what they want, because it could cost them money if they don't, they are normally pretty good about it.