this post was submitted on 27 Aug 2026
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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] roofuskit@lemmy.world 19 points 1 day ago* (last edited 1 day ago) (2 children)

It's the prevalence of drugs like Ozempic. They cause people to eat a negative calorie diet so it's very important that they keep their protein intake at or above their requirements. If they don't, they will lose muscle at a dangerous rate.

Pretty sure these drugs are just creating huge heart health problem we'll see in the future.

[–] ajikeshi@lemmy.world 3 points 13 hours ago

i think that might only have a weak correlation, because iirc the "trend" with high protein products started before ozempic became available.

i would say it is only the normal marketing cycle, like how 15-40 years ago it was the phase of low sugar

so i would predict that in 5-10 years we will enter a cycle with maybe high (healthy) fats/low sugar or something similar again

[–] village604@adultswim.fan 3 points 1 day ago

You will also feel like shit without it