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A place to politely discuss the tools, technique and culture of photography.

This is not a good place to simply share cool photos/videos or promote your own work and projects, but rather a place to discuss photography as an art and post things that would be of interest to other photographers.

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How to eliminate shadow in e-commerce photography? (alien.top)

submitted 11 months ago by Winter_Cookie_5239@alien.top to c/photography@viewfinder.pro

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As you can see there is a shadow in the lower part, i want the background to be clear but not extremely white, like the reference photo from H&M
https://imgur.com/a/ns04887

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[–] luksfuks@alien.top 1 points 11 months ago

If you want no shadow on the background, you can either

Separate the subject farer away, so that the shadow falls outside of the frame, or
Slightly overcook the background to force it white despite shadows

If you want no shadow on the floor:

Stand the subject on a white acryllic sheet.
Raise it a bit above ground level, so that the camera can't see where the background meets the floor. Place the camera far away and low to help with that.
Light the subject normally. Don't bother with lighting the floor panel. It's reflective and will mirror the background into the camera.

Assuming you have even white on the background, you will also get even white on the "floor". No need to overexpose anything. You can model the white sneakers properly, despite them being embedded in background white.

With still subjects, this setup even supports foreground/background exposures for automatic clip paths, because the two light groups are pretty much independent.