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A Chinese man who chain-smoked his way through a marathon was disqualified for smoking on the course
(www.businessinsider.com)
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And that’s basically it!
Apparently they didn't notice until photos of the violation went viral online
Like I said. The weakest form of enforcement possible. Their policy accomplished nothing here, and somehow they were proud enough of that nothing to try to get papers to crow about it.
Chinese papers didn't crow about it: the marathon released a statement on Chinese Twitter, the freaking Daily Mail somehow managed to pick up on it, and then Business Insider™ then re-reported the stuff reported by Daily Mail with s'more links to the sources.