this post was submitted on 17 Mar 2024
704 points (97.6% liked)

Technology

59402 readers
3279 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

Well, look at that. Ads disguised as posts.

you are viewing a single comment's thread
view the rest of the comments
[–] Ghostalmedia@lemmy.world 23 points 8 months ago (5 children)

Here is what one of these ads looks like:

https://www.reddit.com/u/PhillyCanada/s/O52X2oGf5V

It does not appear to be labeled as an ad on the Reddit mobile app.

[–] driving_crooner@lemmy.eco.br 44 points 8 months ago (3 children)

This is how it's looks. No notification anywhere that is an ad post.

[–] DrCake@lemmy.world 34 points 8 months ago (1 children)

Jesus Christ, 1.5k upvotes on an ad. I know it didn’t say it explicitly but it does read very much like an ad

[–] BottleOfAlkahest@lemmy.world 32 points 8 months ago (2 children)

What are the chances the upvotes are fake though?

[–] huginn@feddit.it 34 points 8 months ago (1 children)

100% chance

Reddit would not let actual sentiment be shown, which is part of why the comments are locked (archived). If you're an advertiser they'll bend over backwards to please you. Guaranteed.

5 years ago people were down voting ads to oblivion. Now? They've got controls for that.

[–] Krauerking@lemy.lol 4 points 8 months ago

Oh man I miss when down voting an ad actually worked. That was such a funny movement for a second before they fixed that.
But yeah all those up ones are definitely fake and just a way to make it feel more real. The Jesus ads still don't show any up otes since they aren't paying for that feature I guess.

[–] 50_centavos@lemmy.world 6 points 8 months ago

Pretty sure the votes don't work on the ads. Why would they, every ad would get down voted into oblivion and not show up on people's feeds. It reminds me of the fake comments on Facebook ads. "Pre-ordered my shwami blankets, can't wait!"

[–] mp3@lemmy.ca 10 points 8 months ago
[–] Sibbo@sopuli.xyz 9 points 8 months ago (2 children)

Yeah this is really scary. Maybe the golden thing on the top right is supposed to be the marking? But this is clearly not clearly marked. Should be easy to sack in a court.

This may be on purpose though. They communicate to their future shareholders that they will do everything - legal and illegal - to make profit and pay dividends.

[–] redcalcium@lemmy.institute 20 points 8 months ago

I think that's the icon for archived posts, not ads marking.

[–] InquisitiveApathy@lemm.ee 17 points 8 months ago (1 children)

Maybe I'm misunderstanding, but this referenced ad post is over a year old. There's been "organic" guerilla marketing by advertisers on Reddit for almost a decade now. How is this relevant to the recent changes?

[–] Ghostalmedia@lemmy.world 12 points 8 months ago (1 children)

The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.

[–] InquisitiveApathy@lemm.ee 3 points 8 months ago

Ahhh I had a bit of a, didn't read the article, moment and that was the missing context for me. I appreciate you clarifying!

[–] sigmaklimgrindset@sopuli.xyz 15 points 8 months ago (1 children)

Why are there so many comments in the thread going "Omg great ad/marketing idea!!", that's so weird...

[–] Ghostalmedia@lemmy.world 15 points 8 months ago (1 children)

I wonder if a lot of that is astroturfing.

[–] _number8_@lemmy.world 3 points 8 months ago (1 children)

even lemmy has astroturfing. i guarantee reddit's push to tighten API usage etc was partially to ensure only paid / approved astroturfing was possible

[–] sigmaklimgrindset@sopuli.xyz 8 points 8 months ago

Lemmy has astroturfing? Where??? The Linux bros? They just seem like they REALLY love Linux (and good for them, everyone needs hobbies).

[–] squid_slime@lemmy.world 8 points 8 months ago (1 children)

Wtf is up with the comments... They're all congratulating the marketing to for a good campaign? Saying they're buying the shit.

[–] MisterFrog@lemmy.world 6 points 8 months ago

100% Reddit astroturfing. It's so unnatural

[–] ChunkMcHorkle@lemmy.world 1 points 8 months ago* (last edited 8 months ago)

https://www.reddit.com/u/PhillyCanada/s/O52X2oGf5V

It's gone now, on www. and old. via browser. "Page not found" with a pic of that snoo crying under a hot sun because he bought the pre-IPO shares, lol.