Almost a carbon copy of the Momentum 4 design too. Someone needs to press the reset button at Bose. They used to be respected but I haven't seen anything good said about these cans yet and if this their advertising, then it is what is.
this post was submitted on 31 Oct 2023
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You try and write marketing copy for the mass market.
It‘s not easy and impossible for everyone to be happy 😆
As a part-time copywriter, can confirm and say that marketing copies are the worst 😭 You have only few sentences or words to work with and need to suit incredibly wide audience.
Though this exact advertisement does make you pay attention to it for longer and remember the headphones for longer. "There's no such thing as bad publicity” huh
i used to be like OP but they got to make ad somehow. Now i just know they not my cup of tea and move on, much easier that way
Marketing aside, Bose’s goal is to make money. They simply don’t care what enthusiast think when 99% of their customers are the general populace that have some money to blow.