This isn’t a criticism of this specific IEM. Yea I know luxury goods exist but all of these pricey IEMs are using resin shells and the same Sonion and Knowles drivers as cheap IEMs. I know time and energy goes into designing and tuning but that’s true of every decent IEM. The cables and tips aren’t anything special and there are no visible moving parts to give a sense of quality.
I just don’t see how they can charge more than something like a ZMF Aeolus. And none of the expensive IEM companies offer more than a 2yr warranty either. 64 Audio will happily sell you a $3000 IEM with a 1yr warranty lol.
Marketing aside, Bose’s goal is to make money. They simply don’t care what enthusiast think when 99% of their customers are the general populace that have some money to blow.