You try and write marketing copy for the mass market.
It‘s not easy and impossible for everyone to be happy 😆
Headphones
A community for discussion around all topics related to headphones and personal audio.
As a part-time copywriter, can confirm and say that marketing copies are the worst 😭 You have only few sentences or words to work with and need to suit incredibly wide audience.
Though this exact advertisement does make you pay attention to it for longer and remember the headphones for longer. "There's no such thing as bad publicity” huh
i used to be like OP but they got to make ad somehow. Now i just know they not my cup of tea and move on, much easier that way
Marketing aside, Bose’s goal is to make money. They simply don’t care what enthusiast think when 99% of their customers are the general populace that have some money to blow.
Usually means bloated, muffled and overwhelming bass.
Most premium bluetooth headphones nowadays have some good out-of-the-box neutral tuning, even Beats with the Studio Pros. I will admit though Soundstage is lacking for all of them.
So- yes, it’s a trite way of describing a headphone and most of us here don’t take anything meaningful from that description. But the vast majority of their customers won’t understand the terms ‘soundstage’, ‘frequency response’ or even ‘codec’.
“They used to be respected” [press “X” to doubt]
I would still get them over the xm5
omg can go either ways. 😂
That's terrible. First the colors of that add, orange with purple like wut. But then the way the text clips through the image of the black headphone. That's bad. Why is the O so ridiculously huge. And what does "more than just a present" even mean, you could say that about literally every single thing in the world.
Look for some gaming headphone ads. They're a lot more OMG.
When exactly were Bose ever respected in the HiFi world?
OMGWTFBBQ Sound
OP discovering advertisements for the first time.
They know their customers. Just like the ads from "respected audiophile" brands that just show the headphone, maybe some specs, or a picture in the studio.
Look, most people don't seem to care about sound quality that much. The same way most people can't tell the difference between 1080p and 4k
The human eye can only see 24fps.
The general population doesn't care or know about audiophile quality sound. Bose target was the mass market, which is why their sound is shit, but their build quality and comfort is up there in the top tier.
So basically their advertisement worked because they caught your interest and you decided to tell us about it :)
I've tried it - better than XM4 and XM5. Sound is like harman on steroids, best way I'd describe it. Does sound very spacious. Bathys sounded more clear and had less bass but the Bose was slliiiightly muffled but overall super fun to listen to. Would pick the bose over sony and apple wireless headphones
I like the O font, OMG is millennial speak, who were new and cringy 10 years ago but are now in their 30's buying headphones.
Why does it make you so frustrated. You know better than to buy them and thus will not waste your money. What other people do with their money isn't relevant to you.
Why would you expect more from Bose?
Anything bose sounds like absolute bass bload garbage
What are they supposed to say, then? They made a catchphrase that's short, catchy, and vaguely descriptive.
It's just a Facebook ad. Calm down.
"OMG they're awful" sound?
QC's was the first time I spent a lot on headphones. I was super happy with them. While I've been exposed to better headphones at this point, nothing beats these as far as comfort goes.