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Hidden Valley hiring “Ranch-bassadors” to travel Europe and test ranch on local food
(www.dexerto.com)
this post was submitted on 11 Mar 2026
192 points (97.1% liked)
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In Europe they don't know what ranch is so Cool Ranch Doritos are called Cool American Doritos...
in ireland its called Cool Original
TIL I don't like ranch.
It tastes literally nothing like ranch. Even the American version actually called cool ranch. Tastes literally nothing like ranch.
Ranch is just a buttermilk dressing. It's fine, it's hard to find people that genuinely don't like buttermilk dressing.
You may not like hidden valleys version since they add a bit more to it. But normal ass ranch is like absurdly inoffensive as a taste.
To be fair, ranch and cool ranch are somewhat different
And with what Americans have been up to recently, they're going to have to rename it again.
Til ranch is only American
It's just buttermilk... Buttermilk is absurdly popular in the EU it literally out sales the US and has for a while like decades.
It's just not called ranch in the EU by basically any company I can find that makes a buttermilk dressing.
The term ranch is most US based and really just used by hidden valley and their competitors to opt the name brand recognition.
Everyone else just calls it buttermilk dressing.