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Hidden Valley hiring “Ranch-bassadors” to travel Europe and test ranch on local food
(www.dexerto.com)
I think this is the most American thing I've ever read.
this post was submitted on 11 Mar 2026
192 points (97.1% liked)
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Which country will one of these people end up getting murdered? My money’s on France. Someone is going to douse their steak au poivre in bacon flavored ranch, and the reaction won’t be pretty.
My money is on Italy the moment they try using it as pasta sauce.
If they can even survive past asking why their pizza doesn’t have any cheese on it.
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I mean as long as it's a classic buttermilk dressing aka actual ranch. Then it's fine. Maybe not on steak au poivre. But like fuck man.
Buttermilk goes good with basically everything. It's just kinda an inoffensive dressing.
Okay I get that it might be dangerous but I'm not sure if I am more or less intrigued now
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Ranch it up bro!
Honestly, if he isn't picked they are just losing money on this.
In Europe they don't know what ranch is so Cool Ranch Doritos are called Cool American Doritos...
in ireland its called Cool Original
TIL I don't like ranch.
It tastes literally nothing like ranch. Even the American version actually called cool ranch. Tastes literally nothing like ranch.
Ranch is just a buttermilk dressing. It's fine, it's hard to find people that genuinely don't like buttermilk dressing.
You may not like hidden valleys version since they add a bit more to it. But normal ass ranch is like absurdly inoffensive as a taste.
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EU: USA wtf are you doing? THE WORLD IS ON FIRE!!!!! STOP! STOP!!!!! STOP!!!!!! Nobody likes that!! Get all your stuff away from everywhere!!
USA: Oh my bad, how about we come on over there and put our stuff on your food? That’ll make everyone happy right?
EU: FFFFFFF!!!!!!!
No no, this makes sense. The world's opinion of us is already as low as it can possibly get, this can only help. Not likely but how much worse could it get?
Ngl, I would love a trip to Europe. I'm not the biggest fan of ranch but I'd put ranch on every damn thing they want. Europeans would be side eyeing me like mad. Wouldn't care. Got free trip.
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Listen, I love ranch, but you're gonna want to convince the Scots and let them try to convince everyone else. Ranch is amazing on fried food, and by fuck does Scotland fry food.
I've done that. You just tell them it's buttermilk and they f*** with it hard. You just tell him it's ranch after the fact and they get really pissed at you.
But they won't stop eating it. I've done it twice.
Seriously, people keep thinking that all buttermilk dressing just tastes like hidden valley ranch. When really it's just hidden valley ranch is the disgusting outlier why everyone else's ranch is just normal buttermilk dressing and it's delicious.
Honestly I think hidden valley is fine. It's middle of the road, but I get that it may put off non Americans. The thing with creamy dressings like ranch, Bleu cheese, and Ceasar is that the good shit is really good, the middle of the road is going to have some who hate it even though they love the good shit, but others will still like it even though they agree that the better stuff is better, and a lot of people who'd like even the middle of the road stuff will dislike the lower end versions (like store brand).
I don't even like buttermilk dressing on salad, but anything fried is so much better dipped in it. There's a reason it's always offered alongside yankeeschnitzel here as well as often alongside fries. And yeah it's comparable to an equivalent quality mayonnaise based sauce for fries.
I want to see an American eat haggis with ranch
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They should bring Eric Andre along, he knows how to Ranch It Up!
My unpopular opinion
Ranch is disgusting
We make ranch at home to occasionally dip things in, and it’s enjoyable. However, the slimy, sour shit that comes out of a bottle of Hidden Valley Ranch is diagusting.
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Try normal buttermilk dressing.
The stuff hidden valley makes is kind of a disgrace. They put so much extra s*** in it. It's ridiculous.
oh yeah, for sure. If im going to serve it, that's what I would do. But I don't like dairy "sauces" or sour cream, mayo, none of that. Dairy dressings gross me out. But I have made it homemade for others in the past.
still gross to me though, nothing will change that lol
I used to like it, but nowadays I much prefer vinaigrettes. Ginger based Asian ones are good too. White sauces generally feel kinda heavy to me.
agreed wholley
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This is more than a job — it’s a cultural exchange powered by an incredibly versatile flavor
Good luck with that, don't die.
Free food, traveling across Europe, and all the ranch I can eat? Sign me the fuck up
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I’ve been to a few places in Europe where I know that if I brought in ranch and put it on the food, I’d be killed.
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After having gone out and tried other brands of ranch (hidden valley was my family's goto all my life), I have found that I aftually quite hate hidden valley's.
Yep, they put so much extra s*** in it. You can't actually taste the buttermilk.
Trying any normal ass ranch or buttermilk dressing is delicious
They keep inventing new forms of terrorism
This new form of American imperialism is shockingly evil.
Seeing the title photo of the article, I hope they will be put behind bars for capital culinary crimes.
Ok but I have to break the news to you: I know many European people who have gone ape shit when they tried ranch for the first time.
I can never quite tell whether that means that they loathed it, or that they went mad for it.
Ranch induced psychosis is a terrible blight on humanity!
It really is a terrible business. I had a friend who went the United States once, tried it, and then had a psychotic break where he started thinking he was a male sheep.
He ultimately had to be sent to a farm upstate for treatment. Some place called the Ram Ranch.
The place with all the throbbing cocks? I hear they produce the best poultry.
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The trick is to typically just tell them it's better milk dressing cuz that is what it is.
Really is only hidden valley ranch that tends to not be liked by a sparkling large number of people.
I've yet to really meet anyone who genuinely dislikes normal ranch AKA buttermilk dressing
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Another Walmart moment.
What's that "Ranch"? Just the usual mix of fat and sugar to drown any food and its taste with, good American style?
I just showed this to my Italian work colleagues.
Ranch dressing on pizza....
Torches are lit, pitchforks are at the ready
And I haven't even explained to them what ranch dressing is yet
Here's a mind blow ranch dressing AKA buttermilk dressing is sold more frequently in the EU than the US the US is fascination with ranch has declined over the last 30 years massively.
It's just hidden valley. An American company uses the term ranch so their competitors use the term ranch to compete with them here in the US. Since they're the biggest one pretty much everywhere else and the entire world, it's just called buttermilk dressing.
assistant to the branch-assador
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