this post was submitted on 19 Mar 2026
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] Luminous5481@anarchist.nexus 38 points 1 day ago (3 children)

Who uses Google in this day and age? They haven't had good results for a decade or so.

[–] magguzu@lemmy.pt 36 points 1 day ago (2 children)

Literally everyone, do people ever leave the Lemmy/reddit bubble?

[–] rumba@lemmy.zip 1 points 23 hours ago

yeah, as long as it's the browser default, huge swaths of the public will use it.

[–] Luminous5481@anarchist.nexus -2 points 18 hours ago

that was a rhetorical question, little buckaroo. you're not supposed to answer it.

[–] JohnEdwa@sopuli.xyz 2 points 20 hours ago

Probably quite a few of the roughly 3.8 billion people still running Chrome in this day an age, I'd imagine.