this post was submitted on 29 Jul 2023
1424 points (92.9% liked)
Fuck Cars
9666 readers
82 users here now
A place to discuss problems of car centric infrastructure or how it hurts us all. Let's explore the bad world of Cars!
Rules
1. Be Civil
You may not agree on ideas, but please do not be needlessly rude or insulting to other people in this community.
2. No hate speech
Don't discriminate or disparage people on the basis of sex, gender, race, ethnicity, nationality, religion, or sexuality.
3. Don't harass people
Don't follow people you disagree with into multiple threads or into PMs to insult, disparage, or otherwise attack them. And certainly don't doxx any non-public figures.
4. Stay on topic
This community is about cars, their externalities in society, car-dependency, and solutions to these.
5. No reposts
Do not repost content that has already been posted in this community.
Moderator discretion will be used to judge reports with regard to the above rules.
Posting Guidelines
In the absence of a flair system on lemmy yet, let’s try to make it easier to scan through posts by type in here by using tags:
- [meta] for discussions/suggestions about this community itself
- [article] for news articles
- [blog] for any blog-style content
- [video] for video resources
- [academic] for academic studies and sources
- [discussion] for text post questions, rants, and/or discussions
- [meme] for memes
- [image] for any non-meme images
- [misc] for anything that doesn’t fall cleanly into any of the other categories
Recommended communities:
founded 1 year ago
MODERATORS
Capitalism does not follow the desires of consumers, it follows the desire of shareholders.
That doesn't even make sense in the logic you've presented. Shareholders want to maximize value, which means selling more things to consumers, which means selling things consumers want.
If your entire worldview falls apart at the slightest scrutiny, it may be time to re-evaluate said worldview.
When you consider that marketing is intended to manipulate consumers into thinking they want your product, it's more about convincing people that your product has value, and that they need it, rather than selling something that consumers actually need.
You are not the arbiter on what people "need," and people do not only purchase or consume things based on "need." As a hilariously easy example, neither of us "needs" to be here right now having this conversation.
Again, it's time to re-evaluate the entire worldview
I never claimed to be the arbiter of what people need, but im just saying consumers dont have as much freewill as they claim when they're actively being manipulated at every corner. Marketing is literally intended to make you feel like you need a product you didn't previously want.
Consumers absolutely have free will. Do you have free will? You're not unique.
Also that is not the purpose of marketing. Marketing is designed to A) raise awareness of a product and B) show how the product is superior to other products.
Throw out the brain rot my dude.
I didn't say they had no freewill, i said.
And no, that is exactly the purpose of marketing, as defined in my college marketing classes. Marketing is designed to "Create value" for a product to a consumer. That is to say, make them feel like they want to buy it. And as far as tactics, its all manipulation.
There is a no percent chance you got a good grade in that class of you don't understand the concept of creating value
Gonna go ahead and assume that was an undergrad class
Look up manufactured scarcity. Great way to make money for shareholders without providing more to consumers. You charge them more for less. Notice any of that recently? Notice any record breaking profits in any industries? Notice any shortages of important things like IDK ... housing?!?!
I'll also give you another example of capitalists not giving a fuck about what consumers want: electric cars back in the 1990s. The auto manufacturers realized they would lose their parts and repair businesses, as electric vehicles have fewer moving parts, the oil companies got pissed, so they put some power together and used the federal government to overturn californias electric car act that consumers voted for. The also forcefully recalled electric cars from consumers and crushed them. They did not care if there was demand if they could make more money in the short term by staying the same.
Hell, the very existence of exxon mobile disproves your ideas that companies will innovate in response to demand because they spent their money lying to the public about climate change so they could avoid any innovation at all for as long as possible. So WTF do you mean they care about demand?
Your logic that capitalists only do what consumers want is whats basic and flawed. If thats true, WTF is advertising? You think it's just a fun hobby that doesn't work? If advertising doesn't create false demand, why do it? We have evidence advertising creates demand, therefore advertising works, therefore you need to adjust your worldview to allow for the fact that some amount of the shit that consumers buy is nothing more than light brainwashing. Including you dear.
The difference is that efficient demand incentivizes h switchover. You're blaming businesses for... Not leading with changes their customers don't want
I guess I shouldn't have tried to talk about several concepts at once since your brain skipped past the manufactured scarcity concept, which is far more integral to capitalism.
https://en.wikipedia.org/wiki/Artificial_scarcity
Note that capitalists have been practicing the art of 'just burn the shit I can't sell so no one can have it' since the Dutch East India company burned islands full of spices to make them rarer. O such innovation