Climate

Oh I know this one, it's pretty simple. Considering I at least try to give my meals some taste (by adding spices I feel like adding, theres no real skill or logic I use) I do realize that a lot of "western" people don't really know anything past salt and pepper, when it comes to meal preparation. At best maybe drown the food in some basic premade condiment like ketchup, mayo, etc.

So asking people to eat vegetables, just for them to turn around and say they taste bland and aren't worth it, and they don't know how to make it taste good or even try, is not going to get them to ditch meat.

Humans wanna eat stuff that satisfies more than just hunger now, you know that, unless they have absolutely no choice in what they eat. Nobody is gonna eat anything healthy when equally priced alternatives taste better and require less effort.