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Marketing and pr pressure to be able to use the term "Ai" because it's the current hype. Everything is now Ai. It's now a meaningless term. Image processing, data calculations, language interpretation, language generation, all claim to be Ai. If your product has Ai it now tells me nothing about what it does.
Marketing only calls everything AI because that's the only term people recognize. ChatGPT is AI, yes, but it's an Large Language Model to be specific. Dall-E is also AI but the more accurate term is Diffusion Model. There's just no point in using these terms in marketing because 90% of people would have no idea what you're talking about.
When people say that LLMs are not AI they usually mean that LLMs are not generally intelligent (AGI) which is true, but they do still count as an AI.
Exactly but so many people form strong opinions and expectations because the say "Ai" but it could mean so many things.