this post was submitted on 06 May 2026
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[–] username_1@programming.dev 18 points 21 hours ago (2 children)

What is the connection between San Francisco and shovels?

[–] Truscape@lemmy.blahaj.zone 35 points 19 hours ago* (last edited 19 hours ago) (3 children)

During the "Gold Rush" era (Wild West 1800s), there were plenty of people descending onto California to try and make their fortunes by staking out land to mine and pan for gold.

However, the first millionaire wasn't anyone who got lucky staking out a mine. It was the largest store owner in the area selling all these prospective miners their shovels to dig with.

The "AI industry" has a lot of parallels here, but everyone wants to be the store owner, and hardly anyone has a genuine need for their tools.

[–] trem@lemmy.blahaj.zone 20 points 19 hours ago

Said first millionaire: https://en.wikipedia.org/wiki/Samuel_Brannan

It's quite wild. He's also considered the first to publicize that there is a gold rush, much like these modern AI companies hype up their products to no end.

[–] semisimian@startrek.website 7 points 17 hours ago

"prospective"

You sly dog.

[–] Zwiebel@feddit.org 10 points 18 hours ago (1 children)

The actual store owner is nvidia and they make filthy money right now

[–] FinalRemix@lemmy.world 3 points 14 hours ago* (last edited 12 hours ago)

Boy, I can't wait to buy two 5090s so I can play Starfield and make that black guy white with postprocessing.

[–] Kolanaki@pawb.social 43 points 21 hours ago* (last edited 21 hours ago) (2 children)

The California gold rush. This was an actual, legit thing where there were more people trying to score bigtime selling supplies to prospectors and miners than there were prospectors and miners trying to score bigtime with striking gold.

[–] username_1@programming.dev 8 points 21 hours ago (3 children)

California gold rush

That was 200 years ago, though... Is it still some viral local joke?

[–] Kolanaki@pawb.social 53 points 21 hours ago* (last edited 21 hours ago) (1 children)

It's a metaphor being applied to AI companies. A major one in SF has ads literally saying "stop hiring humans."

[–] FinjaminPoach@lemmy.world 10 points 20 hours ago

I didn't get this, thank you for the explanation

[–] hayvan@piefed.world 27 points 21 hours ago* (last edited 21 hours ago) (2 children)

It's not a local joke, I wish it was a joke, it's a nugget of wisdom in tech world: when there is rush for gold, sell shovels.

The biggest example today is proliferation of LLM services. There are some uses, some success stories, but a lot of companies are selling services, use my tools bro, you'll save so much money bro, you'll vibe-code the next Uber bro...

A few years ago it was blockchains and NFTs. There is no proven use case but so many startups selling crypto wallets and NFT services to "help customers".

San Francisco is still relevant I guess, for being home to Silicon Valley and tons of tech companies.

[–] Telodzrum@lemmy.world 7 points 18 hours ago* (last edited 15 hours ago)

it’s a nugget of wisdom in the tech world

This phrase has been around for much longer than the tech sector has existed as an industry. Depending on how close you need the actual phrasing to be to the currently most common wording of the idiom, it goes as far back as the 1890s and has been common parlance in investing, manufacturing, and even the practice of divorce law for a century.

[–] Encephalotrocity@feddit.online 3 points 20 hours ago (1 children)

It's an astute observation. I don't watch TV except for the playoffs and they have zero ads for AI, just for AI integration services.

[–] Telodzrum@lemmy.world 2 points 18 hours ago (1 children)
[–] HeyThisIsntTheYMCA@lemmy.world 3 points 13 hours ago (1 children)
[–] Telodzrum@lemmy.world 2 points 11 hours ago (1 children)

Huh, thought that was more of a double elimination tournament.

[–] HeyThisIsntTheYMCA@lemmy.world 2 points 9 hours ago

quadruple elimination if you count the judge and viewer

[–] TheJesusaurus@piefed.ca -2 points 19 hours ago

Including the headline of this post, you can't manage to figure out the context?