this post was submitted on 09 May 2026
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LEGO has technically lowered prices. They have started transitioning to sustainable plastic sources that are much more expensive to produce, but will not increase prices.
just means they were overpriced to begin with.
Yes, but now that they're built from better and more expensive materials without a price raise, they're less overpriced than they used to be.
Hell, name any other toy brand with anywhere near their popularity and brand recognition which HASN'T been overpriced forever AND raised prices significantly in recent years.
On top of that the general price increase over the last 25 years has come with considerable increases in set intricacy, piece count, and variety to both piece shapes and themes. I love to dunk on corporate price gouging but i really struggle to fault LEGO. I personally use “a person can comfortably buy LEGO as toys for their children” as my personal litmus for what a good wage should be; they’re pretty solid for maintaining a price/value ratio and Americans should all be making at least 150k/year by now even out in the boonies, just deduct it right out of the fortune 500s margins
my point, is I won't give companies a shred of recognition of a 'good job' until their crimes, lies and corruption are stopped or they are jailed. no more free passes, no more looking the other way, no more 'well it's kinda better now' .. no. hard stop, I'm sick of all these companies. they all deserve nonstop hatred, being called out for crimes and being treated like trash.
What crimes have LEGO committed?
Instead of paying workers what they are worth, they are paid a market wage that is always less than the value they produce.
That's where profit comes from. All profit is theft.
Profit can also be the value of the labour you put into something. If you buy wood, build a table, then sell it for more than the value of the wood, then that profit is the value of your labour.
No. Profit is revenue in excess of costs, yes, but the cost of building a table isn't merely the cost of the materials. Costs also include the time and effort spent building the table, the time and effort spent learning to build tables, the cost of acquiring tools with which to build, the cost of having a space in which to build, and the cost of finding customers to buy the table.
When you factor these other costs in to the table, the builder breaks even. Yes, even if they end up with more money than with which they started. They simply exchanged their time and effort for money, but they can never get that time back can they?
Most people would understand "profit" to mean the net flow of money, not value. If you redefine it this way, then you can no longer look at the "profit" line of a company's sheets and say that they're stealing because the number is positive.
Lego sells a physical toy in 2026, not a game, and is still running.
They are not stupid. They will not rock this boat with a price increase.
or they get to write off some tax as a result of switching to the sustainable plastic, so it doesn't actually cost them anything to switch.
This is treating it as if they're being nice. No. They just priced it at the maximum amount the market would allow. If they raised it further it'd cost them far too much in sales. Them increasing costs (assuming it actually does, and they don't get a tax write-off that counters it or something) has no relation to price.